Unruly, a video marketing company, has released its list of top 20 most shared ads for 2013. Based on the number of multiple social media shares – like Facebook, Twitter, and Blog – Unruly states that the most viral ad this year was the Dove Beauty Sketches video ad with 4.24 million shares since its release in April 2013. According to Unruly, not only is the Dove Beauty Sketches ad the most shared ad for 2013, it is also the most viewed video ad of all time.
Following the Dove ad, Geico’s Hump Day ad took the second place with 4.03 million shares and Evian’s Baby & Me ad at the third position with 3.34 million shares. Geico’s ad has trended every Wednesday since its May release which is a departure from normal trending patterns where a quarter of total ad shares usually happen during the first three days following an ad’s release.
http://www.youtube.com/watch?feature=player_embedded&v=kWBhP0EQ1lA
According to Unruly’s data, top ads in 2013 have earned 28.8 million total shares, representing a year-on-year increasing of 52.1 percent in shares since 2012. Not only are more video shares happening at a dramatic rate, but Unruly claims the “most significant trend” in video advertising is the adoption of short-form content players such as Vine and Instagram Video. Here is the complete list:
Some media, such as tweets or photos, are naturally quicker to create than others. Video, on the other hand, has traditionally been a slower medium, with longer lead-in times. However, the arrival of short-form content platforms changed this in 2013 and presents brands with an excellent opportunity to create and distribute video in real-time, without the production lead-in times and expenses usually associated with longer form video content. The fact is 40 percent of the top 1,000 Instagram videos are created by brands. This upward trend in short-form video accompanies a significant drive in mobile video consumption, with smartphone and tablet campaign CTRs tripling over the past four quarters.