Most Expensive Keyword Categories at Google

| 0 Comments |

Search marketing software provider WordStream has released data showing the top 20 high-volume keyword categories with the highest costs-per-click at Google. According to WordStream, the top five keyword categories are Insurance, Loans, Mortgage, Attorney and Credit (see the infographic below for more). Advertising accounts for approximately 97% of Google’s revenue. The keyword categories with the … Continue reading “Most Expensive Keyword Categories at Google”

Many Retailers Are Dipping — and Not Diving — into Mobile

| 0 Comments |

According to a new study on mobile commerce, most if not all major online retailers are testing the waters with mobile-friendly websites but only a small percentage have complemented those sites with mobile applications. Many of the sites, in fact, even lack some of the basic features that would help consumers shop or browse from … Continue reading “Many Retailers Are Dipping — and Not Diving — into Mobile”

Using Long Tail and Short Tail Keywords when Blogging

| 0 Comments |

When writing your posts around predetermined keywords and phrases, remember to use long-tail keywords for better search traffic to your website or post. For example, on a post about IT content relating to “Data Recovery,” instead of using “Data Recovery” for the title of the post, since you have an opportunity to use a valuable … Continue reading “Using Long Tail and Short Tail Keywords when Blogging”