QR Codes: What They Are and How to Use Them

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What’s a QR code?
A QR code (Quick Response Code) is a specific matrix barcode(or two-dimensional code) that is machine readable and designedto be read by smartphones. The code consists of black modulesarranged in a square pattern on a white background. Theinformation encoded may be text, a URL, or other data.
Common in Japan, where it was … Continue reading “QR Codes: What They Are and How to Use Them”

How to Handle Social Media Trolls

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One of the unfortunate side effects of social networking-media is
dealing with Internet hate trolls. These anonymous consumers seem to
exist just to spite you. They love stirring up trouble,
attacking your brand and lambasting your company on every forum,
blog and social network they can find. Maybe they are a former
customer with an axe to grind. Maybe they’re … Continue reading “How to Handle Social Media Trolls”

How to Sell Wine Online

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How a Small Wine Retailer Can Turn a Quiet Main St Wine Store Into a Flourishing Internet Success
In this book you’ll find out how to get more customers, share your enthusiasm for wine, and make better profits by also selling wine online.
 
I’ll show you all about selling wine online by:

Generating Traffic to your website using Google
Converting that traffic into sales through fine-tuned content and a positive user … Continue reading “How to Sell Wine Online”

Social Media Monitoring Most Used for Communications Strategy

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The largest percentage (almost 30%) of senior marketing executives engaging in social media monitoring (ranging from automated search engine alerts to specific data queries and third-party research) make it actionable through their communications strategy, according to [download page] a survey conducted in May and June of 2011 by WebLiquid and RSW/US. Results from “Marketers and … Continue reading “Social Media Monitoring Most Used for Communications Strategy”

Google Says War on Spam Ranks First

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Google principal engineer Matt Cutts response to recent complaints from users about the increasing prevalence of spam in search results.
The war on webspam, Cutts writes, is being waged as intensely as ever, in fact saying that Google’s search quality is presently “better than it has ever been in terms of relevance, freshness and comprehensiveness.”
The post … Continue reading “Google Says War on Spam Ranks First”