Interesting research from McKinsey suggests that companies using social media or “collaborative Web 2.0 technologies” are achieving higher profits.
This will clearly not come as a surprise to some, but this basically makes the case for ROI and social media. It seems to show that companies that are starting to do it well are being rewarded … Continue reading ““Companies using social media are making more money”, says McKinsey”
Day: August 16, 2011
Westfield, CommBank turn to Facebook
| 0 Comments |Westfield, CommBank turn to Facebook http://t.co/Gpe7A73 via @zdnetaustralia