“Companies using social media are making more money”, says McKinsey

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Interesting research from McKinsey suggests that companies using social media  or “collaborative Web 2.0 technologies” are achieving higher profits.
This will clearly not come as a surprise to some, but this basically makes the case for ROI and social media. It seems to show that companies that are starting to do it well are being rewarded … Continue reading ““Companies using social media are making more money”, says McKinsey”