Most Mobile Sites and Apps Lagging in Performance

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The findings of a new survey show that consumers’ expectations for mobile and application performance are not being met.
Today’s mobile users demand exceptional Web experiences and highly satisfying, convenient, on-the-go mobile site speeds regardless of their mode of access, according to a study from technology performance company Compuware Corporation. The independent survey of more than … Continue reading “Most Mobile Sites and Apps Lagging in Performance”

Google Service to Increase Page Speeds by 60 Percent

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A new hosted service from Google will analyze the performance of your website’s pages and rewrite the code to make them load faster for users. Page Speed Service fetches content from your servers, rewrites your pages by applying Web performance best practices and serves them to end users via Google’s servers. To what extent your … Continue reading “Google Service to Increase Page Speeds by 60 Percent”

Six Ways to Test Your E-commerce Site

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An objective opinion is one of the most valuable, easily obtainable yet underutilized commodities in business. It is especially important for e-commerce professionals to receive outside feedback on their websites, as they are often so close to the process that they lack the most important perspective of all — that of the consumer.
Third-party user testing … Continue reading “Six Ways to Test Your E-commerce Site”

The Discipline of Content Strategy

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We, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, coding, metadata, visual design, user research, and all the other disciplines that facilitate our users’ abilities to find and consume content.
Weirdly, though, we haven’t been talking about the meat of the matter. We haven’t been … Continue reading “The Discipline of Content Strategy”