Day: October 18, 2011

B2B Technology Collateral Consumption Declines YOY

| 0 Comments | By TWMG

Of the five major B2B technology collateral types covered in a 2010 survey of corporate technology decision-makers conducted by Eccolo Media, three showed a significant decline in consumption during the last 12 months, according an update released in October 2011. Consumption of product brochures/data sheets went down 13%, from 83% last year to 72 percent in … Continue reading “B2B Technology Collateral Consumption Declines YOY”

Beware Backfiring Social Media Ads

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Beware Backfiring Social Media AdsMarketers considering negative, mocking or even charitable social media promotional campaigns should first carefully consider how consumers may react, according to a new report from WaveMetrix. Results from “Q3 2011 Benefits and Limits of a Social Media Fanbase” indicate a poorly designed social media campaign can create the wrong type of online buzz.
The … Continue reading “Beware Backfiring Social Media Ads”

Consumer Sentiment l Economic Confidence l Retail Sales

| 0 Comments | By TWMG

The October 2011 Consumer Reports Index, a measure of overall consumer financial health, showed some hopeful signs for the economy, but several recurring problems persisted. The Consumer Reports Sentiment Index dropped slightly to 47.6, down from 48.8 in September.
This index captures respondents’ attitudes regarding their financial situation, asking them if they are feeling better or worse … Continue reading “Consumer Sentiment l Economic Confidence l Retail Sales”

Live Social Media Campaigns Generate Buzz

| 0 Comments | By TWMG

Running real-time “live” social media campaigns is one way marketers can effectively use social networking to generate positive buzz for their brands, according to [pdf] a new report from WaveMetrix. Results from “Q3 2011 Benefits and Limits of a Social Media Fanbase” indicate that both Domino’s Pizza and Burberry have achieved impressive results from live social … Continue reading “Live Social Media Campaigns Generate Buzz”

SocNet Users Most Trust Info from Consumers

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Social network users are most likely to trust product and service information provided by other consumers, according to data released in October 2011 by NMIncite and The Nielsen Company. Sixty-three percent say consumer ratings are a preferred source for product information, while 62% say consumer reviews are a preferred source.
Company websites come in a distant third, … Continue reading “SocNet Users Most Trust Info from Consumers”