By TWMG
More than six in 10 (64%) people who follow a brand on Twitter are existing customers of the company, according to [pdf] a study released in October 2011 by Chadwick Martin Bailey. Results from “10 Quick Facts You Should Know About Consumer Behavior on Twitter” indicate about six in 10 (61%) also want to be the … Continue reading “6 in 10 Twitter Followers are Existing Customers”
By TWMG
Americans forecast they will spend $712 on Christmas gifts this year, nearly identical to the $715 they estimated they would spend on Christmas at this time last year, according todata released by Gallup in October 2011. More specifically, Gallup data shows about one-quarter of Americans plan to spend at least $1,000 on gifts, another quarter say … Continue reading “Holiday Spending Looks Flat or Slightly Up (Update)”
By TWMG
Almost three in 4 publishers (73%) say revenue from online display ads has increased in the last year, according to [pdf] a report from eConsultancy released in October 2011. Data from the “Online Publishers Survey Report” indicates that almost 40% more publishers are enjoying increased revenues compared to 2009, when just over half (53%) saw increased … Continue reading “Most Publishers See Online Display Ad Revenue Hike”
By TWMG
Electronics is the category mentioned most by both all shoppers and smartphone owners as the type of product checked out in the store and purchased somewhere else online, according todata released in October 2011 by Retrevo. Forty-eight percent of all shoppers, and 58% of smartphone owners, report purchasing electronic goods elsewhere online after looking at them … Continue reading “Electronics Sales Most Often Lost to Web”
By TWMG
About seven in 10 (71%) of global consumers are willing to share their personal shopping data with brands online,according to new research from McCann Worldgroup released in October 2011. Data from “The Truth About Privacy” indicates that 5 times as many consumers will share their shopping data than will share their financial data online (14%).
According to … Continue reading “Consumers Willing to Share Shopping Data with Brands Online”
By TWMG
By Dr Chris Baumann, senior lecturer in business, Department of Marketing and Management, Faculty of Business and Economics, Macquarie University China has become one of the most dynamic markets in the world, having seen some strong growth in the past 30 years. China’s open-door policy in 1978 transformed the Middle Kingdom to the world’s manufacturing hub, … Continue reading “Connecting with the new Chinese consumer”
By TWMG
By now, most businesses understand the importance of implementing social media into a marketing strategy. However, according to research from PageLever, the average fan only visits a Facebook Brand Page less than once per month.
This leaves a lot of room for improvement for social media campaigns to maximize on consumer interaction. In attempt to provide … Continue reading “Getting Personal with Facebook Fans”
By TWMG
A recent report from online work platform Elance, shows that more work is migrating to the tech industry, even including a greater demand for jobs in the cloud.
Unlike the traditional employment market, the number of businesses that are hiring online workers has increased 107 percent in the last year.
Hiring trends from the past quarter include an … Continue reading “Jobs: Tech, Cloud on the Rise”
By TWMG
Recently, Slingshot SEO conducted a study on user behavior in an attempt to determine the impact of page-one search engine rankings on organic click-through rates (CTRs). The results of said study were released in a white paper entitled “A Tale of Two Studies: Establishing Google & Bing Click-Through Rates.”
As the title indicates, the primary purpose of the … Continue reading “Slingshot Study Shows Google SERP Superiority”
By TWMG
A recent comScore study shows that in September, 48 percent of tablet owners made at least one purchase on their device. The study, published as a whitepaper report called “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits,” backs up claims that shopping is among the fastest growing trends in … Continue reading “Tablet Commerce Continues to Grow”
