Australian Brands Branch-out to Chinese Social Media

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Australian brands are seeking to establish a big presence on Chinese social media platforms according to Andrew Collins, director of online communications agency, Mailman. The Shanghai-headquartered company has recently opened an office in Melbourne due to an increasing demand among Australian brands looking to engage Chinese customers in Australia – and in China.
Mailman’s international clients … Continue reading “Australian Brands Branch-out to Chinese Social Media”

Nissan: Facebook Comp Result Looks Very Dodgy but Result Stands

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Nissan has admitted the winner of a $20,000 car who is good friends with its social media coordinator that helped run the Facebook competition appears “dodgy”, but said it was standing by the result.
The Japanese car giant has finally broken its silence two days after being heavily criticised for awarding the Micra to Zac Martin, … Continue reading “Nissan: Facebook Comp Result Looks Very Dodgy but Result Stands”

Online Marketing Seen Key to Professional Svcs Firms

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Professional services firms generating 40% or more of their leads online grow 4 times faster than those with no online leads, according to [pdf] a November 2011 study from Hinge Marketing. Data from “Online Marketing for Professional Services Firms” indicates that the median 2-year growth rate was highest (63.9%) among the firms surveyed generating 40-59% of … Continue reading “Online Marketing Seen Key to Professional Svcs Firms”

B2B Marketers Still Unsure about Social Media Strategies

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Firms need more tools and technology to measure success
Although they have been slower than their business-to-consumer counterparts to adopt social media strategies, business-to-business marketers are increasingly acknowledging the value of social media.
According to research from global consulting firm Accenture, almost two-thirds of B2B marketing executives view social media as an extremely important or a very … Continue reading “B2B Marketers Still Unsure about Social Media Strategies”

Does it Pay to Buy a Twitter Following?

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Last summer, media news and gossip website Gawker published a claim by an anonymous ex-staff member of Republican presidential hopeful Newt Gingrich accusing the politician of hiring a social-media firm to inflate his Twitter following with fake accounts. Gingrich’s campaign denied the allegations, and the scandal died down relatively quickly, but not before shedding light … Continue reading “Does it Pay to Buy a Twitter Following?”