B2B Marketers Still Unsure about Social Media Strategies

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Firms need more tools and technology to measure success
Although they have been slower than their business-to-consumer counterparts to adopt social media strategies, business-to-business marketers are increasingly acknowledging the value of social media.
According to research from global consulting firm Accenture, almost two-thirds of B2B marketing executives view social media as an extremely important or a very … Continue reading “B2B Marketers Still Unsure about Social Media Strategies”

Does it Pay to Buy a Twitter Following?

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Last summer, media news and gossip website Gawker published a claim by an anonymous ex-staff member of Republican presidential hopeful Newt Gingrich accusing the politician of hiring a social-media firm to inflate his Twitter following with fake accounts. Gingrich’s campaign denied the allegations, and the scandal died down relatively quickly, but not before shedding light … Continue reading “Does it Pay to Buy a Twitter Following?”