Day: November 21, 2011
Sensis Boss Senses Book Closing
| 0 Comments |IT HAS long been just a matter of time before Telstra’s traditional white and yellow pages directories felt the full onslaught of the internet, and now it’s happened. At Telstra’s investor day briefing yesterday, chief executive David Thodey and chief financial officer John Stanhope revealed a sudden slide in Sensis’ revenue that will gut its … Continue reading “Sensis Boss Senses Book Closing”
Online Marketing Seen Key to Professional Svcs Firms
| 0 Comments |Professional services firms generating 40% or more of their leads online grow 4 times faster than those with no online leads, according to [pdf] a November 2011 study from Hinge Marketing. Data from “Online Marketing for Professional Services Firms” indicates that the median 2-year growth rate was highest (63.9%) among the firms surveyed generating 40-59% of … Continue reading “Online Marketing Seen Key to Professional Svcs Firms”