By TWMG
Search Engine Optimisation (SEO) is a popular method for internet marketing, but before you begin, how can you determine the value of a campaign or whether SEO company A is better than SEO Company B?
I try and answer the question with some ideas and examples.
Keyword Research
A first thing to look at is is how many … Continue reading “The Value of SEO–SEO Companies only differ”
By TWMG
“Older Boomers” (age 56-66) spend the most online of all generations, according to a Forrester Research report released in November 2011. Data from “The State of Consumers and Technology: Benchmark 2011, US” indicates that older boomers have spent an average of $367 online in the 3 months preceding the report, more than double the amount … Continue reading “Boomers Biggest Online Spenders”
By TWMG
Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day.
Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools.
In … Continue reading “Introducing the Google+ Project: Real-Life Sharing”
By TWMG
36% of senior executives believe events such as open houses, hospitality functions, fundraisers and seminars deliver the best returns among localized marketing channels, according to an October 2011 report from the CMO Council. Data from “Localize to Optimize Sales Channel Effectiveness” indicates that direct mail (33%) follows closely as a primary revenue channel. Although digital channels take … Continue reading “Old Favorites Seen Best for Localized Marketing ROI”
By TWMG
Targeting consumers who abandon shopping carts or “drop off” during the buying process is still not a widespread practice, according to an October 2011 report from Econsultancy in association with RedEye. Data from the “Conversion Rate Optimization Report 2011? indicates that only 26% of companies surveyed target these consumers, down about 12% from the 29% who … Continue reading “Few Companies Target Shopping Cart Abandoners”
By TWMG
36% of “digital goods shoppers” plan to spend more on digital gifts this holiday season than last year, according to an October 2011 study from Elastic Path Software. Data from “Virtual Goods Mean Real Money This Holiday” also indicates that more of these shoppers (30%) are planning to increase spending on gifts of any kind … Continue reading “Digital Goods Shoppers Mean Business”
By TWMG
34% of consumers pay for online and streamed video content, according to a survey from TVGuide.com and paidContent released in November 2011. Data from “Inside the War for Viewer’s Attention” indicates that while 81% watch streaming and online services for free (not counting broadband bills), 69% also use paid content or subscription services. 19% of consumers … Continue reading “1 in 3 Pay for Online Video Content”
By TWMG
Despite the fact that mobile phones and tablets have significantly grown in popularity recently, 70% of companies are not yet designing their websites specifically for either, according to an October 2011 report from Econsultancy in association with RedEye. Data from the “Conversion Rate Optimization Report 2011? indicates that one-quarter of companies have designed their websites specifically for … Continue reading “Most Companies Still Without Mobile Sites”
By TWMG
55% of marketers have closed deals from social media leads, according to a November 2011 report from Webmarketing123. Data from the “2011 State of Digital Marketing Report” indicates that marketers have had the most success with Facebook, with 40.7% saying they have closed a deal from a Facebook lead. Roughly one in 5 have also … Continue reading “Social Media Leads Seen Valuable”
By TWMG
