SEO stands for “search engine optimisation.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search … Continue reading “What Is SEO / Search Engine Optimisation?”
Month: November 2011
How to increase Cost per Click (CPC) in Google AdSense
| 0 Comments |CPC or cost per click is the amount earned by AdSense publishers every time an ad on their site is clicked. The amount can be as low as $0.01 or higher than $10. The amount is determined by the amount a Google AdWords advertisers bid for the particular ad. To get ads with high CPC, … Continue reading “How to increase Cost per Click (CPC) in Google AdSense”
What Is Google Places?
| 0 Comments |Twenty percent of all searches now done on Google are local searches. By that I mean people are typing in “Mexican Restaurants Manhattan”, or “Bicycle Shops Boulder Colorado.” They are adding a local qualifier to their searches. Google, being quite smart, has realized this and has set up Google Places as a way to better … Continue reading “What Is Google Places?”
Search is the Top Local Biz Research Method
| 0 Comments |When it comes to people researching and finding local businesses, search trumps all alternatives, including a merchant’s own website, according to data released in October 2011 by CityGrid Media and Harris Interactive. Results of the 2011 Online Consumer Research Study show nearly six in 10 (59%) US adults say search engines are the first place … Continue reading “Search is the Top Local Biz Research Method”
Christmas holiday shopping season just weeks away is your site ready
| 0 Comments |With the height of the Christmas holiday shopping season just weeks away, it’s in the best interest of online retailers to collect every bit of data they can about today’s consumers and what they may bring to the table come November and December. One of the more informative and perhaps surprising reports comes from performance … Continue reading “Christmas holiday shopping season just weeks away is your site ready”
Google is ramping up by buying companies
| 0 Comments |Google has spent more than $1.4 billion on online properties and businesses in the last nine months. The Web has been buzzing about its purchase of the Zagat restaurant review brand, but the true goldmine for small businesses is with the new Google Offers.
Google to Beef Up Offers, Beat Groupon?
Google spent $114 million on Daily Deals, … Continue reading “Google is ramping up by buying companies”
Display Ads (Google Adsense)
| 0 Comments |Google uses its Internet search technology to serve advertisements based on website content, the user’s geographical location, and other factors. Those wanting to advertise with Google’s targeted advertisement system may enroll through Google AdWords. AdSense has become a popular company in creating and placing banner advertisements on a website, because the advertisements are less intrusive than most banners, … Continue reading “Display Ads (Google Adsense)”
What is Google Analytics?
| 0 Comments |Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service,[1] currently in use on around 57% of the 10,000 most popular … Continue reading “What is Google Analytics?”