What Is SEO / Search Engine Optimisation?

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SEO stands for “search engine optimisation.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search … Continue reading “What Is SEO / Search Engine Optimisation?”

Search is the Top Local Biz Research Method

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When it comes to people researching and finding local businesses, search trumps all alternatives, including a merchant’s own website, according to data released in October 2011 by CityGrid Media and Harris Interactive. Results of the 2011 Online Consumer Research Study show nearly six in 10 (59%) US adults say search engines are the first place … Continue reading “Search is the Top Local Biz Research Method”

Christmas holiday shopping season just weeks away is your site ready

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With the height of the Christmas holiday shopping season just weeks away, it’s in the best interest of online retailers to collect every bit of data they can about today’s consumers and what they may bring to the table come November and December. One of the more informative and perhaps surprising reports comes from performance … Continue reading “Christmas holiday shopping season just weeks away is your site ready”

Display Ads (Google Adsense)

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Google uses its Internet search technology to serve advertisements based on website content, the user’s geographical location, and other factors. Those wanting to advertise with Google’s targeted advertisement system may enroll through Google AdWords. AdSense has become a popular company in creating and placing banner advertisements on a website, because the advertisements are less intrusive than most banners, … Continue reading “Display Ads (Google Adsense)”

What is Google Analytics?

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Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service,[1] currently in use on around 57% of the 10,000 most popular … Continue reading “What is Google Analytics?”