Ways to use Twitter

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It’s free to create a Twitter Account business or personal
but how to take advantage of this amazing tool still eludes many people.
Twitter Cheat Sheet
Basic Terminology:
TWEET – Any message 140 characters long sent out to everyone.
Unless you send a direct message (DM), everything on Twitter is
viewable to the public. ( as some famous people have found … Continue reading “Ways to use Twitter”

Breaking News: Small Business Loses Money and Gives Up on Facebook

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Imagine you spent hundreds of dollars on Facebook advertising and it resulted in only two more visitors to your website.
Does this sound familiar? It is not uncommon, especially for Peter Faulkner, chairman and owner of the small family business, Faulkner packaging.
Faulkner Packaging is a family business in the B2B industrial sector. It has been around … Continue reading “Breaking News: Small Business Loses Money and Gives Up on Facebook”

Mobile internet growth has just tapped the surface

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A prospectus lodged in the US is a very dry affair these days but Facebook’s paperwork for the float did highlight some great data points relating to what is going on online.
Facebook says the internet still represents only a modest portion of total advertising spending, even though its audience reach is greater than television, and … Continue reading “Mobile internet growth has just tapped the surface”

Wesfarmers Unit To Begin Shipping Goods Direct To Customers-Report

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Wesfarmers Ltd.’s (WES.AU) discount department store Target will begin shipping goods directly from China to Australian internet shoppers by September, allowing them to avoid paying Australia’s goods and services tax, The Australian newspaper reported Friday.
The newspaper quotes Target Managing Director Dene Rogers saying the company was setting up facilities in China to ship its merchandise … Continue reading “Wesfarmers Unit To Begin Shipping Goods Direct To Customers-Report”

Google study claims 52 per cent of Australians have a smartphone

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According to a new study conducted by Google and Ipsos Media CT, Australia’s smartphone penetration is now at 52 per cent, which represents over 40 per cent growth year on year (up from 37% last year).
Due to the growing popularity of the medium, consumers are now using their smartphones to shop more than ever. The … Continue reading “Google study claims 52 per cent of Australians have a smartphone”

Google Releases over 50 Search Quality Changes for April

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April was a busy month for the minions over at Google. With Panda updates, the introduction of a Penguin, and a parked domain classifier error (I guess even Google makes mistakes), one would think the search engine would take a small break.
But, alas, Google is still changing, tweaking, and plotting, and in an effort to continue … Continue reading “Google Releases over 50 Search Quality Changes for April”