Facebook is a giant phenomenon. Its powerful impact toward social media communication has changed the world opinion about how people should interact. Fortunately, this enormous power is free for all. Everybody can embrace the ability to use Facebook, but the maximum result can only be achieved by those who know how to utilize it.
One of many facilities that Facebook offers to its user is Facebook Page. This feature is like small website inside Facebook where you can gain fans and promote your product. Therefore, by this chance The Website Marketing Group team will share to you on how to utilize and maximize Facebook Page for the sake of your business.
1. Build your Facebook Page
Facebook Pages let you build lasting relationships with your customers and create content that gets shown in news feed. The Page allows you to express your identity with features like cover photos (851 x 315 pixels) and your business’ key milestones. It also adds information about your business and respond to your customers in a quick, more personal way.
To build your Page, simply visit Facebook and create it. Then, use the Build Audience button and invite friends, family and employees to like your Page. Don’t forget to get your web address and promote it on all your marketing material.
2. Connect to new people with multiple well-targeted Facebook Ads
Once you have created your Page, increase your Page likes by connecting with more customers using targeted Facebook Ads. It allows you to grow your Page likes by offering valuable benefits and calls to action such as “Like us to get exclusive sales”. It also reach a large audience with a well-targeted Ad campaign so you can reach more people with your Page. Create at least four versions of your Ads so you can experiment with different images, calls to action and messaging to understand which Ads are performing the best. Test a variety of target groups based on criteria such as age, gender, likes, interests, location, etc. and don’t forget to regularly review the performance of your Ads.
3. Engage your audience with quality content
Create a posting strategy to engage your audience on an ongoing basis and increase your posts’ visibility in news feed. The strategical posting will allow you to give your Page an authentic – consistent voice and encourage people to like and share your posts. You can also bring more customers to your store with Facebook Offers they can claim and share with their friends.
To develop your posting strategy, simply create a conversational calendar to help plan the timing and themes of your posts (1-2 posts per week). The posts should include engaging content like photos, videos, and questions to encourage participation. Schedule your post to manage your time and once you have 400 (or more) likes, promoting your posts is an easy way to reach more people in news feed. Last but not least, always monitor and optimize your Page performance regularly using Page Insights.
4. Influence the friends of fans by promoting social activity from your Page
Extend the reach of your posts by promoting stories coming from friends about them engaging with your Page. Promoting your Page’s social activity allows you to drive awareness and promote interactions from people with your business. This will also increase the visibility of your audience’s engagement with your Page to generate word-of-mouth promotion.
To promote social activity from your Page, simply create sponsored stories. Ensure that your Page has a minimum of 1,000 likes so you have enough reach for your campaign. Sponsor your most important and compelling posts and create Page like sponsored stories to get more likes. Regularly review, pause and optimize your campaigns.
For more info and strategy about Facebook for marketing, please visit us at The Website Marketing Group or just give us a call at 1300 911 772