Archive | November, 2012

Culture Boom: How Digital Media are Invigorating Australia

The Australian Digital-Media Economy: A Snapshot

There are many opinions about the impact of the Internet on society. What is undeniable, however, is that the Internet has had a significant impact on the daily lives of the majority of the Australian population. It is part of the daily routine of Australians. It is integral to the workings of many types of Australian businesses, not only those focused on the Internet.

Australia rightly aims to be one of the world’s digital leaders by the end of the decade. As the National Broadband Network (NBN) is completed, bringing super-fast download speeds to 90 percent of the population, usage of the Internet is set to change dramatically for everyone from the millennial to the silver surfers.

The Internet has already brought change, however, and on such a scale that it deserves serious examination. This report presents the findings of BCG’s independent investigation into the impact of online media on Australian artists and users and the media sector itself.

If you cannot view the attached PDF below, please Download Here.

Volkswagen: Print Ad Test Drive

Who said print ads were dead? Well, not the ones that are digitally activated anyway! Volkswagen Corporation in Norway has launched what they claim to be the world’s first test drive inside a print ad. This is a seriously cool print ad that comes alive on your iPhone as you hover it over the road in the ad.

While the actual test drive might seem basic, this ad is doing powerful things in print by allowing Volkswagen to actually demonstrate key features via the iPhone experience to a highly engaged audience of people who download the app to interact with the content.

The Power of Like for Company Brands on Facebook Pages

Already own a Facebook Pages and want to increase the number of likes? Find out the best strategy for you at The Website Marketing Group.

 

How Social are the Fortune 500 CEOs?

Social media is considered as one of he most important advancement in the history of the Internet and it promises good opportunities for business marketing. Below, we provide an info graphic on how Fortune 500 utilize social media as the part of their marketing strategy.

Learn the rules and strategy to be “socially-friendly” for your audiences by joining us at The Website Marketing Group.

Using Twitter for Business

Twitter was launched in 2006 as a social media platform, where users can “tweet” what’s on their mind in 140 characters or less. As it has gained more popularity, business has got on board and embraced Twitter as another social media marketing tool. With this post, The Website Marketing Group team will explain how to use Twitter for business marketing and explain some jargon to help you sort your tweets from your tweeps and your hashtags from your RT’s.

Twitter’s Terminology

Before we launch into how to use Twitter for your business marketing, it is important to get you up to speed on the unique lingo of Twitter. Twitter has brought with it a while host of new terminology that we see as the first roadblock for new businesses wanting to embrace this channel as a marketing platform.

Hashtags:

  • are topics that people use with a # in front;
  • this makes them trackable;
  • using Hashtags puts you in the conversation;
  • it helps people find you and know you are an authority or an interested party for that topic; and
  • can use tools like TagDef to browse for hash tags or use ‘Discover’ on Twitter to follow Hashtags.

RT:

  • RT is to Retweet;
  • there is a button under each tweet that says ‘Retweet’;
  • it’s the equivalent to forwarding an email; and
  • it puts that tweet into your twitter feed, and is your way of saying you agree with or like it.

@:

  • use the ‘@ to involve someone – it’s like tagging on Facebook;
  • put it at the start and only you and friends in common see the message in their feed; and
  • put it in the middle and it goes publicly on your feed

How to Use Twitter for Business Marketing

Successfully using Twitter for Business Marketing has three major components:

1. Set Up Your Account

Set up your profile so that your business name is your username, (you may need to try different options to find a variant still available). Then decide if your display name is best suited to your own name (good for professional services) or again your brand name. Fill in the bio section considering if it is best about you as a person or your brand (tie back to what your website homepage focuses on). Then decide to link to Facebook – if you do, every tweet will automatically be replicated on your Facebook page. We see the downside to this is that if you RT, @ or use Hashtags, they don’t really make sense on your Facebook page.

2. Start Following People

If you are on Twitter go to the ‘Discover’ menu and type in keywords that are relevant to your business. You may want to find similar businesses, complementary businesses, people that educate on business development or people with an interest in your offer type. Following people gives you access to content that you can then RT for your followers benefit and in many cases the people you follow, will follow you back, helping your grow your twitter community.

3. Start Tweeting

From research, we know that from a business point of view the most powerful tweets are those with content to click through to 140 characters used to talk about the weather, your day or what’s for dinner is not the best business use of Twitter. The most important thing you should be tweeting is your blog posts, new and old. Use your characters to summarise what the post is about, perhaps give a hashtag to the topic and add a shortened link. The next best things to tweet are images, then links to products or services on your website, always using your 140 characters to maximise the appeal to your target to take action and click. Alongside creating your own content, use Twitter to share the content you find that you feel will appeal to your target market.

Managing your Twitter alongside with every other Social Media Platform

When you start playing in two and three arenas the time and ease to maintain each community individually can be overwhelming. Thankfully, there are tools designed to help. One of the good third party app is HootSuite , which has a free and a paid access option. The free version of HootSuite is sufficient to monitor Facebook, Twitter, Google+, LinkedIn and more for a limited time.

The most useful feature of HootSuite is managing Twitter. In the image to the left, you have added streams from Twitter to view your news feed, @ mentions and direct messages, as well as monitoring any hashtags you want to be a part of. Having this all in one handy location makes navigating Twitter far more efficient.

How to Use Google+ for Business

Undoubtedly, Google+ and other social media are essential for business. For more social media marketing strategy ideas, please contact us.

How to Convert Prospects into Paying Customers

Discuss more attractive-to-customer marketing strategy with our team at The Website Marketing Group.

Social Media Statistics for 2012

Advertising via social media can be exciting, yet confusing and very time consuming. Why don’t you let us manage your Social Media Marketing today? Start earlier for a better result!

A Day in the Internet

Facebook Pages for Sucessful Business

Facebook is a giant phenomenon. Its powerful impact toward social media communication has changed the world opinion about how people should interact. Fortunately, this enormous power is free for all. Everybody can embrace the ability to use Facebook, but the maximum result can only be achieved by those who know how to utilize it.

One of many facilities that Facebook offers to its user is Facebook Page. This feature is like small website inside Facebook where you can gain fans and promote your product. Therefore, by this chance The Website Marketing Group team will share to you on how to utilize and maximize Facebook Page for the sake of your business.

1. Build your Facebook Page

Facebook Pages let you build lasting relationships with your customers and create content that gets shown in news feed. The Page allows you to express your identity with features like cover photos (851 x 315 pixels) and your business’ key milestones. It also adds information about your business and respond to your customers in a quick, more personal way.

To build your Page, simply visit Facebook and create it. Then, use the Build Audience button and invite friends, family and employees to like your Page. Don’t forget to get your web address and promote it on all your marketing material.

2. Connect to new people with multiple well-targeted Facebook Ads

Once you have created your Page, increase your Page likes by connecting with more customers using targeted Facebook Ads. It allows you to grow your Page likes by offering valuable benefits and calls to action such as “Like us to get exclusive sales”. It also reach a large audience with a well-targeted Ad campaign so you can reach more people with your Page. Create at least four versions of your Ads so you can experiment with different images, calls to action and messaging to understand which Ads are performing the best. Test a variety of target groups based on criteria such as age, gender, likes, interests, location, etc. and don’t forget to regularly review the performance of your Ads.

3. Engage your audience with quality content

Create a posting strategy to engage your audience on an ongoing basis and increase your posts’ visibility in news feed. The strategical posting will allow you to give your Page an authentic – consistent voice and encourage people to like and share your posts. You can also bring more customers to your store with  Facebook Offers they can claim and share with their friends.

To develop your posting strategy, simply create a conversational calendar to help plan the timing and themes of your posts (1-2 posts per week). The posts should include engaging content like photos, videos, and questions to encourage participation. Schedule your post to manage your time and once you have 400 (or more) likes, promoting your posts is an easy way to reach more people in news feed. Last but not least, always monitor and optimize your Page performance regularly using Page Insights.

4. Influence the friends of fans by promoting social activity from your Page

Extend the reach of your posts by promoting stories coming from friends about them engaging with your Page. Promoting your Page’s social activity allows you to drive awareness and promote interactions from people with your business. This will also increase the visibility of your audience’s engagement with your Page to generate word-of-mouth promotion.

To promote social activity from your Page, simply create sponsored stories. Ensure that your Page has a minimum of 1,000 likes so you have enough reach for your campaign. Sponsor your most important and compelling posts and create Page like sponsored stories to get more likes. Regularly review, pause and optimize your campaigns.

For more info and strategy about Facebook for marketing, please visit us at The Website Marketing Group or just give us a call at 1300 911 772