Tips for Marketing to Older Audiences

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In their book No B.S Guide to Marketing to Leading -Edge Boomers and Seniors, marketing experts Dan S. Kennedy and Chip Kessler offer small-business owners a handy guide to targeting the leading-edge boomer and senior market. in this edited excerpt, the authors describe seven ways that you can differentiate yourself from the competition.

Most small businesses … Continue reading “Tips for Marketing to Older Audiences”

Click Frenzy Site Goes Down on Overload

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David Jones has pledged that the shopping frenzy “can continue” after its website crashed for several hours this afternoon during the retailer’s copycat “Christmas Frenzy”.
The entire David Jones website was down for hours and visitors were greeted with a display message explaining that the site was “currently experiencing high levels of traffic”.
A statement on the … Continue reading “Click Frenzy Site Goes Down on Overload”

Using LinkedIn as a Tool to Drive Traffic to Your Website

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LinkedIn is  often overlooked by people when talking about generating traffic from social media.  Traffic-generated social media are dominated by Facebook, Twitter or Google +. In many forums, LinkedIn doesn’t even get a look in. Even if you scroll down through the main Social Media folders, you could hardly find LinkedIn.  There appears to be … Continue reading “Using LinkedIn as a Tool to Drive Traffic to Your Website”