Chinese Connoisseurs Go Online to Find Luxury Goods

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Luxury goods buyers in the Greater China Region (including Mainland China, Hong Kong and Taiwan) heavily use the internet to make selections, making a sound online strategy imperative for marketers moving into that rapidly expanding market. 92% of respondents use online sources to learn about luxury products, and 81% to make a purchase decision. 72% … Continue reading “Chinese Connoisseurs Go Online to Find Luxury Goods”