Day: December 14, 2012

1 in 3 social media users have stopped following or “un-liked” a company or brand on a social network. The most aggravating turn-offs for these former followers are irrelevant posts (49%), over-frequency of posts (38%), and a lack of expected or promised content (35%). Another study finds that 37% have disengaged from their brand connections, with one-third of … Continue reading “The Reasons Behind “Un-Liking” Phenomena in Social Media”