Archive | January, 2013

The Social Media Statistics in Video

Ever wondered what kind of social media trend in 2013? According to the video that was created by a best-selling author and keynote speaker, Erik Qualman, it will be revolutionary.

If you wait for the next 24 hours to apply a social media marketing, you will be left far behind. Start discussing the best strategy for your social media marketing and advertising by contacting us on The Website Marketing Group or just give us a call today on 1300 911 772. The best web solutions for your business are waiting!

The Social Media Help Desk Revolution: An Infographic

 

Facebook Custom Audiences: A Secret Weapon for Facebook Marketers

One of the most useful advertising tools available on Facebook will probably turn out to be its still little-known Custom Audiences tool. Introduced in August 2012, it enables Facebook marketers to target their existing users based on Facebook ID, phone number or email address.

Facebook says that it has put its best efforts to prevent data “leaking” and to guard user’s privacy by chopping phone numbers and email addresses. It doesn’t store third party data or otherwise add that data to user profiles.

On the surface, the program will potentially scare privacy advocates. However, once you dig deeper, it’s not that scary and certainly, there are no more scary things than offline direct marketing.

Facebook Custom Audiences User Interface

Custom Audiences is a somewhat unique and interesting tool. It enables Facebook marketers to upload their contact databases and find those same users on Facebook. This allows them to arrange highly personalized and uniquely targeted campaigns. While Facebook isn’t the first to enable retargeting to a customer list, it’s usually very challenging to find people online. By contrast, Facebook says that it sees match rates of more than 50 percent and “sometimes as high as 95 percent.” This is could happen because Facebook has so many users and its area coverage is so broad.

Marketers can upload an unlimited number of lists (e.g., recent buyers, best customers, prospects) and develop creative ads for each or any of these customer or prospect segments. Custom Audience targeting can also be combined with Facebook targeting (i.e., demographic, location, interests) for extremely customized promotions and campaigns. This kind of campaign has been used by some advertisers and the results are good.

The most fascinating aspect of Facebook’s Custom Audiences feature is the way that it combines online and offline marketing simultaneously. Another appealing feature is its ability to increase the effectiveness of a campaign. Mobile users can be separately targeted as well.

Custom Audiences can be used at a basic level to help build more followers. However, it can also be used to drive regular customers or passive buyers into physical stores. It can also be used to retarget online buyers who’ve abandoned shopping carts on e-commerce sites. Its versatility and possibilities are extremely broad and very powerful, and are limited only by your imagination and creativity. For more information about Facebook for business, check out our main page at The Website Marketing Group or give us a call today on 1300 911 772.

Going Picture-esque: Getting Closer with Instagram and Its Analytic Tools

Do you know what the Instagram’s #hashtag mean? More well-known brands are joining Instagram and the relationship just might work for longer periods. Yes, it’s not just for a short time.

Instagram and Top Brands

As social media gets more visual (thanks to Instagram), new analytics tools are entering the visual ecosystem.This is definitely a new media for marketers to attract more customers to choose their brands.

The latest social media company to join the Instagram eco-system is Nitrogram. The service has already signed up four of the leading 10 brands on Instagram, and as of this writing, Nitrogram officials confirmed it continues growing its user base by 10 to 15 percent weekly.

Most Followed Brands on Instagram

2012 was the year where the first few brands crossed the significant milestone of 1 million Instagram followers, and it was the super sleuth social analytics of Nitrogram that scoped the data find. The race was won by MTV, but the media company was shortly followed by Victoria’s Secret, Starbucks, and then E! Online with the Ellen Show making its way to 1 million. Up and coming brands on Instagram include Nike, Louboutin, Sabo Skirt, Forever 21 and fashion icons such as Burberry.

What’s the Brand Attraction to Instagram?

  • Engagement. Visual marketing is very engaging.
  • Sharing Good Content. Customers and fans are already sharing about their brand on Instagram anyway. Why not leverage it?
  • Incentive. Instagram’s platform is prime to incentivize user-generated content.
  • Personalization.The content can be more personal and speak to users in deeper ways than ads and promos.
  • Big Pool, Lots of Fish! A growing user base with the last count of 100 million users, that was an announcement by Mark Zuckerberg on September 2012 and marketers breathlessly wait for the next report.

Does Your Brand Have the Instagram Bump?

Some brands may not be interested in getting Instagram, they might think they are too mature for that. Traditionalists might tend to see that Instagram is only for youngsters. They will choose old-fashioned advertising strategy, like billboards or pamphlets.

However, if you’re a smart marketer, you will look at the 2012 statistics and know that social media experts would warn “this is not practicing safe social media.”

Are Bigger Brands Better To Ride the Wave?

Sometimes the big brands are the slowest moving and latest adapters. This spells out opportunity for smaller organizations (or the large organizations that have more of an entrepreneurship mentality).

Where could a small business make such a visual presence other than Instagram? B2C companies such as Shwoodshop, Almond Surfboards and Warby Parker are several good case study examples of small brands using Instagram. B2B companies such as PitchEngine effectively used the Instagram network to report and document news straight from their booth at #NMX 2013. Today’s news is brewing in the form of compelling and magnetic photos that are the giving brands the perfect recipe for creating brand loyalist.

Instagram’s Analytics

Here are some analytic tools to monitor how your job has done in Instagram:

  • Nitrogram: The Instagram social analytics dashboard for brands. You will get insights with analytics detailed tracking of any accounts activity, its reach and engagement over time. Analysis of performance and engagement around hashtags. Users will be able to search Instagram by a username, hashtag and even location. You can create photo galleries, with easy moderation (adding, deleting photos) integration on a Facebook tab integration on web pages. Exportable reports are available week-on-week, as well as in-depth analysis on individual photo.
  • Simply Measured: Known as the data geeks. Simply Measured offers an array of analytics that bring together social network profiles; allowing you to collaborate over different platforms and with different teams to help brands assess and obsess with followers.
  • Webstagram: Instagram web viewer Webstagram lets you track keywords, popular photos and hashtags while also offering Follow Me button to a website or blog as well as galleries and RSS feeds to track the photo of the day!
  • Statigram: Comprehensive statistics, community management tools and the important mechanics you need to organize photo contests, manage followers, comments and sharing. Statigram lets brands create tabs and galleries on Facebook.
  • Stickygram: Go offline and manual. Stickygram lets you take your online Instagram photos to offline branding with magnets of your favorite shots! The perfect gift for the traditionalist!

How does your brand measure up with visual social media? Will Instagram be the new billboard? The answer is in your hand.

Australia’s SME: An Infographic

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For more information, please visit our website on The Website Marketing Group or call us today on 1300 911 772!

 

8 Steps to Start Your Social Media Plan

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Alright. So the era of social media has emerged in these years, and its formidable power is strong enough to get more audiences for your product market. For this reason, you have to write for your company’s social media plan immediately.  Everybody knows that social media is big and getting bigger day after day, so you need to write a plan to make your company to get involved.

Here are some ideas on how to start a superb social media plan, yet realistic enough to assure your company board member about the benefits of social media marketing.

1. Take a Good Impression of Unlimited Possibilities of Social Media

Start your social media plan with some surprising statistics and meaningful quotes about how the trend has changed from traditional marketing and advertising into social media.  However, you can tell the big opportunity of social media by just relying on social media’s accomplishments.  Include some insights, such as:

  • 4 of the top 7 highest-traffic websites (Facebook, YouTube, Wikipedia, and Blogger) are social media websites
  • Two-thirds of the global internet population visit social networks  — Nielson, Global Faces and Network Places
  • More than half of all people in the U.S. over 12 have set up a social media profile
  • With over 400 million users, if Facebook were a country, it would be the 3rd largest country in the world
  • Twitter now has 110 million users and is adding 300,000 a day

2. Explaining Social Media

Social media is a vast subject for many, so you need to put conscientious limitations on what it is.  However, don’t start your plan with the definition of social media because it’s not as exciting as the first section about the big opportunity.  It is very important to grab their attention first.  Consider to include something like this:

“Social media is user-generated content on the Internet.  It’s created with free or inexpensive technology with an easy-to-update feature, and can reach a niche audience or millions.  It is more than some status updates or tweets, but also user-generated videos, photos, and audio.  The company can be interactive with various comments from visitors, which can be useful for products review and Q&A sessions.  As user-generated content, social media does away with controls associated with traditional media – and most of all, it removes the need for big media.”

3. Create a List of Goals

If you don’t have any further knowledge about social media advertising and marketing, it’s very possible that your top management afraids that social media is only a child’s play.  It is for entertainment purpose only and does not have any economic value. You have to give them an enlightenment about social media for business. Tell them how you will use social media activities to:

  • Build customers awareness about the company’s brands
  • Strengthen the relationships with clients, prospects, and loyal fans
  • Get better understanding of your buyers
  • Improve customer service
  • Discover new product ideas
  • Increase the company’s web traffic
  • Improve search engine rankings
  • Generate leads
  • Generate sales

You don’t have to promise to get all these things.  However, whichever goals you choose, make them attainable and create a progressive schedule.  Ask for a grace period (at least several months) for learning and experimentation until you have to start showing concrete results.

4. Make a Progressive Schedule

Social media marketing is not something instant or automatic. You need a certain amount of time to get its benefits. On the other side, the management won’t wait forever, either.  Give them an idea of what your steps will be, which may include:

  • Time to define goals, objectives, and strategy
  • Time to learn on social media
  • Time to determine team, either internally, choosing a social media consultant, or both
  • Setting up accounts on Pinterest, Facebook, LinkedIn, Twitter, and YouTube
  • Finding your existing community of clients, prospects, and loyal fans on the main social media sites listed above, on niche social media sites, and on established industry blogger sites
  • Time to set up your own blog
  • The sequence of  social media sites that you will concentrate your efforts on
  • Time needed for listening to each online community
  • Time to develop followers
  • Time to create content, such as a blog, videos, white papers, podcasts, and more
  • Time to learn time-saving tools such as RSS feeds, Technorati, HootSuite, BitLy, and more
  • Dates of pre-scheduled progress reports

Write this timeline concisely.  This is a working plan that you use every week, and change as you learn what works and what doesn’t.

5. Don’t Get Too Much

Since social media revolves around so many free tools, sometimes the expectations run high.  So you also need to make your team understand there’s no guarantee it will be a silver bullet.  Tell them things like:

  • Social media is not a panacea. If your company or product is bad, social media is not going to make that go away
  • While many of the tools are free, it can take a substantial investment in time and consistent effort to build up a loyal following on the main social media sites
  • There is a substantial learning curve of the technology, language, and culture of the various social media sites
  • Social media is always evolving, so successful methods can stop working
  • Success may require effort from a team, not just one man show

6. Ask for Resources

Resources are very important part in social media marketing.  Don’t be shy and ask for help, whether it’s a training, people’s time, or budget to pay for consultants, website hosting fees, a video camera, or useful web applications you later determine you need.  Since social media requires near constant attention, tell them you need a laptop with broadband access and a smart phone with an unlimited web access plan too. Ask for something free, but priceless, since your top management to share their buy-in with your plan to help you get more cooperation from the rest of your company.

7. Recommend Who Does Social Media For Your Company

The first step of choosing who does social media for your company is deciding between doing it internally, hiring a consultant to do it, or a combination between both of them. You can shorten your learning curve with social media consultants who can train you and identify online communities where your clients already gather.  However, your social media activity really should be done by your own people from your company. It’s just too hard to hire an outsider to be the authentic voice of your company.

Figure out who does social media within your company. Just remember that while the youngest member of your marketing or customer service team may be the most familiar with social media, they may not be the best choice to represent your company in social media.  You want someone who has:

  • Deep knowledge of your customers, industry, products, and company
  • Exemplifies the personality of your organization
  • Insatiable curiosity
  • Integrity
  • Good people and communication skills
  • A quick study on technology
  • Very strong work ethic

8. Execution

While similar to how you started your plan, you want to finish with some more strident points that create a sense of urgency.  End your plan with things like:

  • “We no longer control our brand – it is being shaped by our customers in social media with or without us, so we must engage with them to protect and enhance the brand.”
  • “Social media is where our communities are shifting their attention; we ignore them at our peril.”
  • “If we delay our entry too long we risk being left behind by our customers and our competitors.”

Social media is a vast universe of communities with various cultures. It can be daunting to start social media campaign. Bad social media campaign will make you losing your current audiences and time as well. Contact us today at The Website Marketing Group for professional social media marketing and advertising strategy for your company!

The Website Marketing Group will be at Ad:Tech Sydney 2013!

Yes! The Website Marketing Group team will be there!

For those who are unfamiliar with ad:tech Digital Marketing Conference 2013, it is a digital marketing and advertising. Following its success on previous countries, this time ad:tech Digital Marketing Conference 2013 will be held on March 12-13, 2013 at Hilton Sydney Hotel.

Don’t forget to attend this great exhibition and visit our booth to get more insight about web marketing, advertising and design as well! Here is a sneak peek for previously held conferences:

For more details about this spectacular event, visit www.adtechaustralia.com/sydney/

Australia’s Social Media Statistic in 2012: An Infographic

Start your social media marketing now by contacting us on The Website Marketing Group today!

Introducing Google’s New Remarketing Tags

Managing your remarketing lists (or getting started with remarketing) is now easier and more flexible than ever. Google has upgraded their AdWords remarketing tag, so you only need to place it once across your entire site and use these remarketing lists to run campaigns on the Google Display Network. With this new solution, you can then define as many lists as you like in AdWords, for example, pages where the URL contains the word “web marketing.”

New on Google’s AdWords? Visit our site on The Website Marketing Group for more service from managing your Google ads strategy to making the best SEO for your site.

The Best and Free Social Media Analytic Tools

Nowadays, Facebook and Twitter are the biggest two social media giants and their domination is expected to be remain unbeatable on 2013. However, most people (and companies) do not really know how to monitor or measure the brand’s social media engagement with their customers.

However, there are tools out there for monitoring social media, but which are the best ones? Here are some of our selections of the best social media monitoring tools:

1. Addictomatic

Addictomatic searches a variety social media sites and networks, such as Twitter, Flickr, YouTube and WordPress. Moreover, the tool lists the main search engines, including Google, Yahoo, Bing and Ask. For some queries, however, the accuracy of the results differ from the amount of scanned pages. Still, Addictomatic provides a good first introduction and overview.

2. Backtype

Backtype measures the impact of a particular online article. The user enters the articles URL into the search field and will get a graphical analyses and a performance analyses (clicks, tweets, comments, likes etc.). Rough data preparation is free, but there is a charge for more detailed data.

3. BoardTracker

Most monitoring tools ignore forums, especially in favor of Facebook or other social media. However, BoardTracker is designed for the monitoring of forums – and there it works quite reliably.

4. Compete

Compete compares the traffic of up to three web pages, so you can quickly see where you stand in comparison to your competitors. The charts, however, are not very precise but still reliable.

5. Google Alerts

Google Alerts is probably the best known and most widely used monitoring tool. Free unlimited monitoring of searches, blogs, websites, videos and other channels. Whenever your search term shows up, you get an email with the appropriate link to the site.

6. Google Trends

Google Trends shows you the most search terms on the web. Individual tags can be evaluated to show you annual and spatial
comparisons.

7. HootSuite

HootSuite reminds layout-wise of a typical Tweet-Deck. It provides a simple introduction to the monitoring of Twitter, Facebook and Foursquare and multiple individual users can be monitored (including Facebook fan pages).

8. Socialmention

Socialmention is a cool tool that offers several search options for its users and a total of over 80 different networks and channels can be scanned. Despite this functionality, the tool is completely free.