Facebook Custom Audiences: A Secret Weapon for Facebook Marketers

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One of the most useful advertising tools available on Facebook will probably turn out to be its still little-known Custom Audiences tool. Introduced in August 2012, it enables Facebook marketers to target their existing users based on Facebook ID, phone number or email address.
Facebook says that it has put its best efforts to prevent data “leaking” and to … Continue reading “Facebook Custom Audiences: A Secret Weapon for Facebook Marketers”

Going Picture-esque: Getting Closer with Instagram and Its Analytic Tools

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Do you know what the Instagram’s #hashtag mean? More well-known brands are joining Instagram and the relationship just might work for longer periods. Yes, it’s not just for a short time.
Instagram and Top Brands
As social media gets more visual (thanks to Instagram), new analytics tools are entering the visual ecosystem.This is definitely a new media … Continue reading “Going Picture-esque: Getting Closer with Instagram and Its Analytic Tools”

The Website Marketing Group will be at Ad:Tech Sydney 2013!

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Yes! The Website Marketing Group team will be there!
For those who are unfamiliar with ad:tech Digital Marketing Conference 2013, it is a digital marketing and advertising. Following its success on previous countries, this time ad:tech Digital Marketing Conference 2013 will be held on March 12-13, 2013 at Hilton Sydney Hotel.
Don’t forget to attend this great exhibition … Continue reading “The Website Marketing Group will be at Ad:Tech Sydney 2013!”

The Best and Free Social Media Analytic Tools

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Nowadays, Facebook and Twitter are the biggest two social media giants and their domination is expected to be remain unbeatable on 2013. However, most people (and companies) do not really know how to monitor or measure the brand’s social media engagement with their customers.
However, there are tools out there for monitoring social media, but which are … Continue reading “The Best and Free Social Media Analytic Tools”