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Day: January 9, 2013
A Brand’s Best Use of Facebook: Engage With Super Fans
| 0 Comments |Company brands work hard to accumulate fans and connect with a large fan base on Facebook, but studies reveal that only a tiny fraction of those fans are engaging with the product. This is discouraging news and it raises the question at the same time: “What should a brand do next?”
Brands should be focusing on identifying and … Continue reading “A Brand’s Best Use of Facebook: Engage With Super Fans”
Taobao Juhuasuan Gained US$ 3.3 Billion Sales in 2012
| 0 Comments |After the initial fuss over Groupon clones in China a couple of years ago, the daily deals sector in the country ended up being dominated by a familiar name: Taobao. With 34% market share by revenue, Taobao Juhuasuan has shown that the homegrown e-commerce giant Alibaba was able to adapt to deals alongside its other online retailing sites. Over … Continue reading “Taobao Juhuasuan Gained US$ 3.3 Billion Sales in 2012”