Understanding the New Digital Marketing Strategy

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We are starting a new chapter in the digital era where there are two emerging trends that dominate the rules of the game: the “always on” lifestyle and the Big Data. Surprisingly, there has been little insight into their impact on a digital brand strategy.
Nowadays, consumers have adopted the “always on” lifestyle, resulting in a … Continue reading “Understanding the New Digital Marketing Strategy”

The Listening Machine: Turning Tweets into Musical Notes

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Perhaps this is the coolest thing for social media users and music lovers in 2012. Daniel Jones, Peter Gregson and Britten Sinfonia devised a way to turn the conversations of Twitter users in the UK into generative music that reflects the collective mood of the country. They analysed Tweets for mood and topic and then … Continue reading “The Listening Machine: Turning Tweets into Musical Notes”