SEOing in the Right Way
Okay. Let’s begin this post with an (inconvenient) fact that even though paid results are displayed higher than organic results on a search engine, organic results receive 20 times as many clicks as the paid results. What does this mean? It means that many Internet users have been “aware” on how to search, subconsciously skip over the paid results and select the top most organic results.
It is important to relate this story to the topic of search engine optimization, where the goal is not always about being the top ranked search result anymore. In many cases, it’s all about being the most user-friendly search result. Optimizing your site for search engine listings is the best thing that you can do to drive traffic and increase sales. However, in case you don’t have the top spot on Google yet, here are some things you can do to start to drive up your organic traffic:
Aim for at least 80% On-Page SEO
You could spend months to refine all of the aspects of your on-page SEO that you think will increase your search engine rank. By the time you are done all the hard work, voila, Google will have changed the algorithm, just as they did 500-600 times (twice a day!) in 2012. Moreover, here are the SEO factors you should focus on:
They contribute the most “SEO juice” to your site and they are also the first thing your prospective visitor on the search engine see before making any judgment about your site’s quality. Title tags must be under 70 characters in length. Place your keywords as close to the front of the title as possible.
Search engine’s robot will look for keywords placed in the content of your page as well as in headers. However, the amount of keyword passed to the search engine from this kind of optimization is limited. The usage of on-page optimization for certain keyword phrases with a specified density is still relatively important to improving your rankings for those specific keywords, but it’s not the most important SEO anymore. When optimizing content for search engines, don’t make a keyword density greater than 2%. More than two keywords a page is not recommended. It will be better if you use a primary keyword and a semantic variation of that keyword. Making sure that every image has an alt tag, important keywords to your site are displayed high, like in the header, and using appropriate anchors for your links will still contribute to your overall SEO rank.
Meta-descriptions are not used to increase rankings, because they have zero value to search engines. Use them to enhance user experience. Meta-descriptions are read altogether with the title tag by searchers who are looking for more information. This is where you prove to the searchers that the information on your site is relevant to their query. Meta descriptions must be under 155 characters in length.
Use Canonical URLs
Your links are considered non-canonical if pages on your site link to both yoursite.com, www.yoursite.com, and www.yoursite.com/. In this case, you’ll be splitting the link-juice among all three of these pages which are essentially the same. You should check for non-canonical URLs and ensure that links are updated to match a standard format. We recommend including the www and adding the slash to the end of all pages.
Optimize the Semantic Keywords
This means you should optimize for all of the different terms that may be used to describe your product or brand, since Google uses semantic keyword integration that will allow one term to rank even when searching for another term.
Spam Methods for Link Building = Bad Idea
Long time ago, SEO professionals would build backlinks to their site at any cost, even hiring people to go out and link back to their site from other sites 1,000 or 10,000 links in a day. This type of link building strategy has been penalized over and over by Google and there are more penalties coming in the future.
Instead of using this method, use creative methods based on content marketing and customer engagement. Play with the professional community. Keep your potential audience on blogs and forums happy. Make them back to your site by appropriately placed links on their websites, blogs, comment forms, and social media profile.
Big No for Malicious Links
With the Penguin update, links to your site or from sites with penalties can give bad effect to your optimization. Search your site for links that are leading to sites in a grey area and change those links for links to industry-leading sites and authors. Analyze your backlink portfolio and see who is contributing negative things via link spam. If you’re engaging in any kind of comment spam, stop immediately.
Social Media Integration
Google is taking more of its search query from social media than ever before. There are very high relationships for the number of shares, comments, likes, and tweets on content articles. Both likes on your brand page as well as likes on your individual shared content will increase the search rankings of both your domain and the content itself it search engines. Moreover, Google+ is gaining more weight in Google because of the Social Search platform, which prioritizes content that your friends like on Google+.
Integrate the Google+ Relauthor Tag
When you apply the relauthor tag on your website, your articles with picture of your Google+ page will be more notable in the search engine listings. Internet experts believe that this picture can increase click-through rates on your search results by up to 300%. When searching, users strongly prefer links that have the picture next to them as it begins building trust with the user. It’s simple to integrate the relauthor tag.
Fix Your SEO Progressively
This should begin with link-building efforts on high-trust websites, do some on-page optimization, look at content optimization, improve your social signals on every social network and purchase paid advertising in order to get traffic to your page up. There are a lot of factors that building search engine rankings. Optimizing one factor will still leave hundreds unoptimized. To optimize appropriately, be sure to see your SEO as a living, breathing organism that has to be maintained and updated to match the changing trends in search engine optimization.