Last month, we wrote about the Custom Audiences feature. It is Facebook’s paid feature which enables marketers to target their prospects based on Facebook ID, phone number or email address. Recently, this feature was expanded with “Look-alike Audiences” query, which enables marketers to find segments that generally match specific Custom Audiences on Facebook.
Facebook also announces that … Continue reading “Latest Updates on Facebook Custom Audiences”
Day: February 28, 2013
The Social Media Missing Link in MBA Programs
| 0 Comments |Orabrush’s Successful Viral Now Goes to Dogs
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It was just about a week ago when we discussed viral marketing. Today, we’ll talk about a good example of a successful viral promotion story: Orabrush.
The story begins with the promotional video of Orabrush, a tongue cleaner gizmo. When the promotion gained a big bang success with more than ten million hits, Orabrush had a … Continue reading “Orabrush’s Successful Viral Now Goes to Dogs”