Latest Updates on Facebook Custom Audiences

| 0 Comments |

Last month, we wrote about the Custom Audiences feature. It is Facebook’s paid feature which enables marketers to target their prospects based on Facebook ID, phone number or email address. Recently, this feature was expanded with “Look-alike Audiences” query, which enables marketers to find segments that generally match specific Custom Audiences on Facebook.
Facebook also announces that … Continue reading “Latest Updates on Facebook Custom Audiences”

3 Steps to Optimise Your Social Media Marketing Strategy

| 0 Comments |

Nowadays, social media embraces an enormous power of digital marketing that can give you the bigger engagement level with your customers. You can use social media to set up promotional campaigns, create viral promotions, increase brand awareness and build a fan base. However, the most important thing to care about social media marketing is to … Continue reading “3 Steps to Optimise Your Social Media Marketing Strategy”

7 Ways to Shape Your Employees as Brand Ambassadors in Social Media

| 0 Comments |

Think about a moment when you had a customer track you via Facebook, Twitter or LinkedIn to resolve their problem or a moment when an acquaintance asking for your advice about a brand that you work for. When you encounter one of these moments, that is the time when you became a brand ambassador.
Social media … Continue reading “7 Ways to Shape Your Employees as Brand Ambassadors in Social Media”

Nine Most Interesting Digital Marketing Statistics in February

| 0 Comments |

These statistics include consumer confidence in mobile commerce, mobile use in Australia, Instagram, online sales in February and luxury brand mobile apps.
1. The growth of consumer’s trust in mobile purchasing

The latest research has revealed that consumer willingness to purchase goods and services using their mobile devices has increased in the past year, with a half … Continue reading “Nine Most Interesting Digital Marketing Statistics in February”