Creative App From Esquire Magazine: Talk to Esquire

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Q&A session has never been this interactive before. With this app, we can have a virtual conversation with some of the Esquire’s key contributors/directors in Fashion, Mixology, Grooming .etc to bring more in-depth discussion about certain contents. This is a good example on how digital technology brings the old format to the different new level.

Twitter Marketing Optimisation (Infographic)

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Using Twitter is a must for every businessmen who want to expand their business on a higher level. Twitter is compact and reliable to spread your messages and promotions. However, we believe that Twitter’s usage can be maximised through some ways, so it will be more effective.

Creative Promotional Strategy: A Billboard that Produces Fresh Water

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Being good is definitely good for business. Take a look at Google, for instance. They have an unofficial slogan called “Don’t be evil”. By giving a lot of benefits to others, Google becomes bigger. People will like you more if you think more about your surroundings rather than becomes such a self-centered businessman.
In Lima, Peru, UTEC teamed … Continue reading “Creative Promotional Strategy: A Billboard that Produces Fresh Water”

Hashtag Feature for Facebook: Good or Bad Move?

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Facebook is rumoured to be currently working on a hashtag (#) feature.
Although hashtags become the dominant feature on Twitter, they are becoming a part of the Facebook culture with users tagging images and updates (in order to connect with other social networking sites such as Instagram, for instance). Ironically, hashtags have no functionality on Facebook (yet).
The … Continue reading “Hashtag Feature for Facebook: Good or Bad Move?”

The Death of SEO: An Infographic

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Many people disapprove SEO practice and abandon it. They claim that SEO brings them nothing but loss. They also say that doing SEO needs a lot of time with not-so-permanent result. Before making any further judgment about SEO, please take a look at this infographic:

Violating Google’s Rules: Several Examples of Black Hat SEO to Avoid

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Google’s algorithms is a mystery for most people nowadays. However, Google gives us clues on how to be a “good person” through its Webmaster Guidelines. Unfortunately, these guides are meant to leave little room for speculation, yet some gray area remains. While they are written in easy-to-use language and outline some of the practices that … Continue reading “Violating Google’s Rules: Several Examples of Black Hat SEO to Avoid”