How to Manage a Successful Facebook Page?: A Q&A Lesson from Appliances Online

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Online electrical retailer, Appliances Online (simply known as AO), has seen impressive growth on its Facebook page, recently hitting one million likes. According to AO, it is also making Facebook sell, something not all retailers have managed to do. It has seen a 60% in branded search traffic, which has led to a 58% uplift … Continue reading “How to Manage a Successful Facebook Page?: A Q&A Lesson from Appliances Online”

Are Your Consumers Aware of Your Social Media Ads? (Statistics)

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Some consumers are noticing brands’ attempts to promote their social presences in advertising, with some media channels more likely to elicit a response than others. Respondents reported being most likely to notice brand-related social accounts in online banner ads (27.2%), but a relatively high number also notice them in TV (24.1%) and print (21.1%). Among … Continue reading “Are Your Consumers Aware of Your Social Media Ads? (Statistics)”