Day: June 17, 2013

B2B Marketing Strategy from SAP

| By TWMG

At the Adobe Summit 2013, Shawn Burns (the Global Vice President of Digital Marketing at SAP) and Dan Barnicle (the MD of SapientNitro), shared an interesting speech titled “SAP’s Business-to-Business (B2B) Marketing Strategy”. They explain about the transformation that has occurred in the business-to-business (B2B) marketing space. This change makes us to rethink outdated notions of … Continue reading “B2B Marketing Strategy from SAP”