Day: June 21, 2013

More Than 80% of Smartphone Users Have Negative Experiences on Mobile Shopping

| By TWMG

Mobile shopping indeed is a big competitive area for retailers, and it will give a fairly amount of advantage for those who get it right. According to a new report from Skava, 88% of smartphone users have negative experiences when trying to do a mobile purchasing.
It is revealed that 33% of mobile shoppers defect to … Continue reading “More Than 80% of Smartphone Users Have Negative Experiences on Mobile Shopping”

Navigate Your Way Through the World of Digital Marketing

| By TWMG

The world of digital marketing covers a large and complex territory. In order to plan the best strategy and manage the technology effectively, all digital marketers need to understand the inherent relationships between diverse operational areas, applications, technologies and vendors.
Today, The Website Marketing Group will share a digital marketing map that shows the relationships among … Continue reading “Navigate Your Way Through the World of Digital Marketing”

Embraer Flying Book: The First “Floating” Catalogue

| By TWMG

Who did say that print media and catalogues are dead? Embraer, the world’s third largest producer of airplanes, has released a new way to presenting a catalogue: a flying catalogue! Well, “floating” probably is the more proper way to say it. Using magnets, this special catalogue will float when placed directly above its counterpart box. … Continue reading “Embraer Flying Book: The First “Floating” Catalogue”