Big Data and How It Drives to Business-to-Business Personalisation

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The days where people’s offering an individualized customer experience have been over. With the growth of big data may be bringing customization back. Plus, with the increasing of sophisticated data gathering and analysis, marketers now enable to identify online prospects and speak directly to their personal needs. Big companies such as Amazon (with its product recommendation … Continue reading “Big Data and How It Drives to Business-to-Business Personalisation”