Month: June 2013

More Than 80% of Smartphone Users Have Negative Experiences on Mobile Shopping

| By TWMG

Mobile shopping indeed is a big competitive area for retailers, and it will give a fairly amount of advantage for those who get it right. According to a new report from Skava, 88% of smartphone users have negative experiences when trying to do a mobile purchasing.
It is revealed that 33% of mobile shoppers defect to … Continue reading “More Than 80% of Smartphone Users Have Negative Experiences on Mobile Shopping”

Navigate Your Way Through the World of Digital Marketing

| By TWMG

The world of digital marketing covers a large and complex territory. In order to plan the best strategy and manage the technology effectively, all digital marketers need to understand the inherent relationships between diverse operational areas, applications, technologies and vendors.
Today, The Website Marketing Group will share a digital marketing map that shows the relationships among … Continue reading “Navigate Your Way Through the World of Digital Marketing”

Embraer Flying Book: The First “Floating” Catalogue

| By TWMG

Who did say that print media and catalogues are dead? Embraer, the world’s third largest producer of airplanes, has released a new way to presenting a catalogue: a flying catalogue! Well, “floating” probably is the more proper way to say it. Using magnets, this special catalogue will float when placed directly above its counterpart box. … Continue reading “Embraer Flying Book: The First “Floating” Catalogue”

Penguin 2.0: What Has Changed and How to Survive on the First Page?

| By TWMG

 
Last month, Matt Cutts, the head of Google’s Webspam team, released the video where he talked about the future of Google, SEO, web spam and all new Google Penguin 2.o Algorithm update.
 

 
The original Google Penguin update was first announced on 24 April 2012. It caused a huge stir among internet marketers. While this update was intended … Continue reading “Penguin 2.0: What Has Changed and How to Survive on the First Page?”

B2B Marketing Strategy from SAP

| By TWMG

At the Adobe Summit 2013, Shawn Burns (the Global Vice President of Digital Marketing at SAP) and Dan Barnicle (the MD of SapientNitro), shared an interesting speech titled “SAP’s Business-to-Business (B2B) Marketing Strategy”. They explain about the transformation that has occurred in the business-to-business (B2B) marketing space. This change makes us to rethink outdated notions of … Continue reading “B2B Marketing Strategy from SAP”

SEO and Why It Is So Appealing For Your Business (Infographic)

| By TWMG

The SEO industry and service in advancing rapidly into a new different level. As Businesses demand greater online visibility, the need for good SEO strategy is expected to reach an unprecedented height. Today, The Website Marketing Group team will share a nice infographic about why SEO is very necessary and where it will go on … Continue reading “SEO and Why It Is So Appealing For Your Business (Infographic)”