The Complete Guide to Content Marketing

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It’s not just managers who love good contents. In fact, 70% of customers said they felt closer to a company as a result of content marketing. Some of the more notable statistics in the infographic include:

90% of organisations market their products with content
82% of consumers feel more positive about a company after reading custom content
80% businessmen believe … Continue reading “The Complete Guide to Content Marketing”

Deloitte Access Economics: Australian Small Businesses’ Virtual Engagement

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Small businesses that are highly engaged with the web are two times more likely to be growing and earn two times more revenue per employee than those with low engagement. Yet more than 35% of small businesses in Australia use virtually no internet at all.
These new figures are from “Connected Small Businesses”, a report released … Continue reading “Deloitte Access Economics: Australian Small Businesses’ Virtual Engagement”

Inbound Marketing Strategy: An Infographic

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Basically, inbound marketing is all about interaction, making yourself easy to be found, and and getting customers attention. We had already discuss the best game plan for inbound marketing. Now, we want to share a nice infographic about how the inbound marketing strategy will be on the future. Hope you like it!

Pepsi Sampling Machine: A Creative Way to Give A Free Sample

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Few weeks age, we posted something about a skinny vending machine that can virtually fits everywhere. Today, we found another creative use of vending machine. Pepsi Sampling Machine is a digitally operated vending machine. Made from Belgium, this machine will release a can of sample everytime a person like their Facebook Page. To like Pepsi’s … Continue reading “Pepsi Sampling Machine: A Creative Way to Give A Free Sample”

Pinterest’s Hidden Facts: Pictures That Will Get More Repins

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Recently, a research shows that brand images that do not contain a human face are 23 percent more likely to receive a repin than those who have. Using custom algorithms to evaluate more than 500,000 Pinterest images, it was revealed how an image’s visual characteristics influence social media activity.
By examining 30 different visual characteristics, including color, texture, lightness … Continue reading “Pinterest’s Hidden Facts: Pictures That Will Get More Repins”