Day: July 5, 2013

Email Marketing: Still a Better Way To Sell than Twitter or Facebook

| By TWMG

In 2013, no company can expect to be taken seriously if it’s not on Facebook or Twitter. An endless stream of advice from marketing consultants warns businesses that they need to “get” social or risk becoming like companies a century ago that didn’t think they needed telephones.
Despite the hype that inevitably clings to the newfangled, … Continue reading “Email Marketing: Still a Better Way To Sell than Twitter or Facebook”

Four Simple Ways to Develop A Unique Value Proposition for Your Business

| By TWMG

In its simplest definition, providing a unique value is like positioning a statement that explains what benefit you provide for who and how you do it uniquely well. It describes your target buyer, the problem you solve, and why you’re distinctly better than the alternatives, all at the same time.
As you set out to create … Continue reading “Four Simple Ways to Develop A Unique Value Proposition for Your Business”