On November 2012, a viral video made by Melbourne Transit Authority entitled “Dumb Ways To Die” has become an Internet hit. Within a week, “Dumb Ways to Die” had been watched by over 20 millions of YouTube viewers. We also listed it on our April post, Top Ten Most Socially Innovative Brands in Australia.
Why and how … Continue reading ““Dumb Ways to Die”: A Case Study of The Most Popular Public Service Campaign on the Internet”
“Dumb Ways to Die”: A Case Study of The Most Popular Public Service Campaign on the Internet
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By TWMG