Creative Promotion: Coca-Cola’s Social Robot

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Imagine this: a robot that replaces your appearance when you are unable to join a party. Sounds like one of those science fiction movies? Think again. Here is Coca-Cola’s Social Robot that represented teenagers in Israel who can’t join in the fun of the Coca-Cola Summer Love Festival. They can control the robot  from their computers at home
With … Continue reading “Creative Promotion: Coca-Cola’s Social Robot”

Facebook News: Facebook Have Changed Their Promotion Rules

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If you need to use third party apps to run a Facebook promotion in the past, now you no longer need to use them. With the new promotion rules from Facebook, now it’s much easier for business owners to run contests, giveaways and all promotions on their Facebook Page. In their recently released statement, Facebook stated that … Continue reading “Facebook News: Facebook Have Changed Their Promotion Rules”

Three Tips On How To Track and Engage Your Content From LinkedIn

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Since its launching over ten years ago, LinkedIn has evolved from a simple social network for business to a content powerhouse that makes corporations drool for its demographic data and targeted advertising capabilities.
For marketers, LinkedIn’s growth also means dedicated networks, segmented by industry, hosting expert blog posts, forums (in the form of LinkedIn Groups) and … Continue reading “Three Tips On How To Track and Engage Your Content From LinkedIn”

The State of Small Business Website Marketing (Infographic)

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Social media, content marketing and website optimisation have given more opportunity for many small businesses to win more leaders at a lower cost than their larger competitors. A significant research finding revealed that the amount of content that small businesses produce is increasing. On average, small-business websites now feature 140 pages of content and publish … Continue reading “The State of Small Business Website Marketing (Infographic)”

Social Media Tips: How to Organise Your Social Media Accounts

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As we’ve mentioned on our previous post, there are many social networking websites for smaller businesses. Facebook, LinkedIn, Twitter, Google+, Pinterest, YouTube, Flickr, and SlideShare dominate the top ten social media in the world, while the top bookmarking sites are lead by StumbleUpon, Digg and Delicious.
This condition may change in the coming year, but that … Continue reading “Social Media Tips: How to Organise Your Social Media Accounts”

Creative Promotion: A Mind Reader Beer Machine

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Another beer vending machine promotion? Yeah, but how about a “mind reading” beer vending machine? Created by Castle Lite, the ‘Extra Cold Mind Reader’ installation challenges people to think about how cold they want their beer, the colder their thought process, the more beer the mind reading machine pours. The game is simple: all you have to … Continue reading “Creative Promotion: A Mind Reader Beer Machine”