During the old days, press release was a quite powerful tool. It gave your intermediary audience (reporters) the breaking news and basic information they needed to spread your story to your primary audience (investors, customers, prospects, potential employees, partners, and others). It also became the best way to reach all of those important groups was … Continue reading “The Effectiveness of A Press Release”
Q: “How did a vacation rental startup like Airbnb convince people to open up their homes to the masses?”
A: “By targeting potential travelers with pretty pictures of other people’s home.”
According to the Google case study, various photos and videos on Airbnb display ad campaign have contributed on more bookings in less than nine months and … Continue reading “Airbnb Visual Display Ads Case Study”
This is probably one of the most shocking news for all online marketers and SEO expert out there: Google has announced a new search algorithm. For those who unfamiliar with this term, algorithm is a system which Google uses to sort through all the information it has when you search and come back with answers. … Continue reading “Introducing Google Hummingbird: The Latest Google Algorithm Update”
Marketers love surveys and trend data. However, sometimes they forget what just blatantly clear that something is upon us: video.
Most marketers are stuck, as videos appeared on the scene. Thus, marketers are still learning how to use it effectively. It’s like a mysterious, black box, waiting to crack it open.
Let’s take a look at these … Continue reading “The Importance of Video in Content Marketing”
This summer, MINI promoted the “not normal” relationship MINI fans have with their cars via ‘salute’ billboard. What was this all about? The promotion itself involved a digital billboard that is equally regarded as “not normal”.
Here’s the work: a spotter identified MINI car drivers passing by the series of billboards and started a communication. They … Continue reading “Mini’s ‘Salute’ Billboard Campaign”
Backlinks are a huge factor in helping pages rank high in Google. Good backlinks must act as the ‘most natural link profile’ possible and ‘diverse’ at the same time. In regards to social, recent research found that though social signals aren’t necessarily a factor for high rankings, the top URLs showed more social signals. When … Continue reading “SEO: Ranking Factors in 2013 (Infographic)”
The Servcorp Australian Business Growth Monitor, which is published every six months, will track business growth over time. It is looking at current and future performance, as well as the different factors both impacting and contributing to business growth among Australian companies. The survey reached over 400 Australian businesses.
You can see the full screen version … Continue reading “Australian Business Growth Monitor Infographic”
When a new smartphone is released, usually there is a long line of buyers, queueing on the outside of the store. Now imagine if people could line up virtually. Introducing “The Smart Phone Line”, a creative launching promotion of Samsung Galaxy S4 in New Zealand.
By joining with the ‘Smart Phone Line’, you can take into … Continue reading “Creative Product Launching: Samsung Galaxy S4 “The Smart Phone Line””
With the popularity of smartphones, mobile marketing becomes more important for online marketers all over the world. Mobile is not a separate entity from the rest of your marketing strategy. It should be combined with social, analytics, and cloud technologies to achieve maximum effectiveness. Various mobile channels can expand your customer base and increase brand … Continue reading “Four Great Examples of Mobile Marketing Case Studies”
Since its launch in March 2010, Pinterest has grown faster than any other social media, including Facebook and Twitter. Now, with nearly 50 million users worldwide, it has built a devoted and highly engaged user base. People are going to Pinterest for the sole purpose of being inspired. They’re seeking visual stimulant – a fresh … Continue reading “Pinterest: The Latest Web Source for Inspiration”