Introducing Google Hummingbird: The Latest Google Algorithm Update

|

This is probably one of the most shocking news for all online marketers and SEO expert out there: Google has announced a new search algorithm. For those who unfamiliar with this term, algorithm is a system which Google uses to sort through all the information it has when you search and come back with answers. … Continue reading “Introducing Google Hummingbird: The Latest Google Algorithm Update”

Mini’s ‘Salute’ Billboard Campaign

|

This summer, MINI promoted the “not normal” relationship MINI fans have with their cars via ‘salute’ billboard. What was this all about? The promotion itself involved a digital billboard that is equally regarded as “not normal”.
Here’s the work: a spotter identified MINI car drivers passing by the series of billboards and started a communication. They … Continue reading “Mini’s ‘Salute’ Billboard Campaign”

Australian Business Growth Monitor Infographic

|

The Servcorp Australian Business Growth Monitor, which is published every six months, will track business growth over time. It is looking at current and future performance, as well as the different factors both impacting and contributing to business growth among Australian companies. The survey reached over 400 Australian businesses.

You can see the full screen version … Continue reading “Australian Business Growth Monitor Infographic”

Creative Product Launching: Samsung Galaxy S4 “The Smart Phone Line”

|

When a new smartphone is released, usually there is a long line of buyers, queueing on the outside of the store. Now imagine if people could line up virtually. Introducing “The Smart Phone Line”, a creative launching promotion of Samsung Galaxy S4 in New Zealand.
By joining with the ‘Smart Phone Line’, you can take into … Continue reading “Creative Product Launching: Samsung Galaxy S4 “The Smart Phone Line””

Four Great Examples of Mobile Marketing Case Studies

|

With the popularity of smartphones, mobile marketing becomes more important for online marketers all over the world. Mobile is not a separate entity from the rest of your marketing strategy. It should be combined with social, analytics, and cloud technologies to achieve maximum effectiveness. Various mobile channels can expand your customer base and increase brand … Continue reading “Four Great Examples of Mobile Marketing Case Studies”