The Enhanced 360 Degree View of The Customer (Infographic)

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Years ago, customers and prospects were often categorised in a simpler way than today. They were simply assigned as a ‘warm/hot prospect’ due to a recent contact or purchase,  ranked by a Geo-demographic coding to living in a particular postcode, or simply having an affiliation with the product.
Nowadays, we talk about the 360 degree customer … Continue reading “The Enhanced 360 Degree View of The Customer (Infographic)”

B2B Retailers Struggle to Deliver B2C Ecommerce Experience to Customers

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44% B2B retailers agree bringing buyers online is profitable could result in more return customers and higher brand loyalty
When it comes to selling online,B2B retailers have to adapt to changing customer expectations, driven by trends such as smartphone usage, social media and the consumerisation of IT, according to the 2013 E-commerce Report from Intershop. Across … Continue reading “B2B Retailers Struggle to Deliver B2C Ecommerce Experience to Customers”

‘Looks Like Music’: A Robot That Track Colours and Turned Them Into Music

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A brilliant Japanese designer, Yuri Suzuki, has invented ‘Looks Like Music’. It is an audio-visual installation that consists of miniature robots which detect and follow a track, made from a black line traced in marker pen which alternated with coloured parts. The robots translate these colours into various sounds in real time.
Each robot has two pieces … Continue reading “‘Looks Like Music’: A Robot That Track Colours and Turned Them Into Music”

Presentation Tips: How To Hook Your Audiences On The First 60 Seconds?

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Every public speaker should agree that first impression is very important. They who will be able to catch the audiences’ attention on the first 60 seconds, will have greater chance to deliver the message into the audiences’ mind. The problem is, if you haven’t built any credibility or “reputation” in the eyes of your audiences, … Continue reading “Presentation Tips: How To Hook Your Audiences On The First 60 Seconds?”