Years ago, customers and prospects were often categorised in a simpler way than today. They were simply assigned as a ‘warm/hot prospect’ due to a recent contact or purchase, ranked by a Geo-demographic coding to living in a particular postcode, or simply having an affiliation with the product.
Nowadays, we talk about the 360 degree customer … Continue reading “The Enhanced 360 Degree View of The Customer (Infographic)”
Month: September 2013
Top Ten Responsive Email Designs
|With the rapid development of mobile Internet, responsive design becomes every website necessity. One trend that becomes more popular in the future is tablet optimization. This is achieved with media queries that specifically target the screen sizes of tablet devices or larger smartphones. Marketers are also starting to use media queries to display mobile specific … Continue reading “Top Ten Responsive Email Designs”
Ten Useful SEO Tools for Online Marketers
|With the help of the appropriate tools, you can minimise the chance of being blown by Panda or Penguin. Here are the best ten SEO tools that every online marketer should have:
1. Search Results from Google and Bing
It’s clear that one of the most comprehensive SEO tool is the Search Results tool from Google. Although … Continue reading “Ten Useful SEO Tools for Online Marketers”
On-line Digital Marketing Trends To Watch For in 2014
|Here is some ideas on innovation in online marketing and technology platforms that will be important in 2014.
B2B Retailers Struggle to Deliver B2C Ecommerce Experience to Customers
|44% B2B retailers agree bringing buyers online is profitable could result in more return customers and higher brand loyalty
When it comes to selling online,B2B retailers have to adapt to changing customer expectations, driven by trends such as smartphone usage, social media and the consumerisation of IT, according to the 2013 E-commerce Report from Intershop. Across … Continue reading “B2B Retailers Struggle to Deliver B2C Ecommerce Experience to Customers”
How The Internet Can Help Retail Businesses
|More than £1bn of sales per month are lost in High Street due to poor stock management. Because of this, customers leave the stores empty handed as their item or size isn’t available. It was revealed that 38% of 2,043 respondents have left stores without making an intended purchase as the item they wanted was … Continue reading “How The Internet Can Help Retail Businesses”
Five Easy Tips on Building Your Pinterest Followers
|In the past, people have been wondering on how Pinterest can be used for link building and one of the most potential social media marketing platform, as well as some of the big players getting involved with the new social network.
The question is: “Can Pinterest still even be considered appropriate for marketing?”
The fact is 37% … Continue reading “Five Easy Tips on Building Your Pinterest Followers”
20 Ideas To Boost Your Facebook Likes
|Increasing the number of Facebook likes in your Page is similar to building the traditional email subscribers list. Plus, Facebook fans are twice as effective as an email list. Why? Many people believe that email is now full of “spam”, and 50% of all Facebook users log in every day.
Recent research shows that the conversion … Continue reading “20 Ideas To Boost Your Facebook Likes”
‘Looks Like Music’: A Robot That Track Colours and Turned Them Into Music
|A brilliant Japanese designer, Yuri Suzuki, has invented ‘Looks Like Music’. It is an audio-visual installation that consists of miniature robots which detect and follow a track, made from a black line traced in marker pen which alternated with coloured parts. The robots translate these colours into various sounds in real time.
Each robot has two pieces … Continue reading “‘Looks Like Music’: A Robot That Track Colours and Turned Them Into Music”
Presentation Tips: How To Hook Your Audiences On The First 60 Seconds?
|Every public speaker should agree that first impression is very important. They who will be able to catch the audiences’ attention on the first 60 seconds, will have greater chance to deliver the message into the audiences’ mind. The problem is, if you haven’t built any credibility or “reputation” in the eyes of your audiences, … Continue reading “Presentation Tips: How To Hook Your Audiences On The First 60 Seconds?”