When talking about content marketing, people usually think about SEO and customers lining up to buy their products. However, such thoughts fade quickly when they are down to the improving measurable results from their actions.
It is not about creating a great content. The real issue is that most of the content we’re creating isn’t answering … Continue reading “12 Tenets of Content Creation (Infographic)”
Day: October 2, 2013
Five Essential Elements of B2B Marketing
|Nowadays, B2B marketers are facing a rapidly changing landscape. The landscape of online and social media channels mean that if companies are to engage with their customers, employees, or competitors through social media, they must use a variety of multimedia platforms and provide eye-catching shareable content.
There are a lot of things to handle. Companies need … Continue reading “Five Essential Elements of B2B Marketing”