Day: October 3, 2013

12 Steps to Evaluate Your Content Effectiveness After Google’s “Not Provided” Policy

| By TWMG

 
Content marketers might hate Google for its “Not Provided” policy before. However, a recent announcement from the company is going to make measuring content effectiveness just a bit more challenging.
In 2011, Google explained that it will no longer report the query terms that the user searched on to reach your site. Instead, they “created” the … Continue reading “12 Steps to Evaluate Your Content Effectiveness After Google’s “Not Provided” Policy”

30 Essential Digital Marketing Statistics (Infographic)

| By TWMG

Email Marketing

Emails opened on smartphones and tablets have raised by 80% over the last 6 months.
Average return for e-mail marketing investment is $44.25 for every dollar spent.
85% of people would rather provide an e-mail for an e-book over a tweet.

Blog and Content Marketing

Blog give sites more indexed pages and more indexed links.
Blogs are 63% more … Continue reading “30 Essential Digital Marketing Statistics (Infographic)”