Google Authorship is the technique that makes it possible to display the picture of an author of a post or article in Google’s search results. Authorship uses rich snippets, which are small pieces of structured information (text) containing information about the author. The information contained in the snippets is provided by the author via the … Continue reading “Google Authorship Tips & Tricks: Everything You Need To Know About Google Authorship”
Day: October 22, 2013
Do You Waste Your Time On Social Media?
|The digital age has made marketing simpler by bringing all kinds of efficiency. Campaigns that were months in the making in the offline world can now be planned, launched, and ended in weeks, which is leading to a phenomenon called “impatient marketers”. There is a misconception among marketers (especially in social media) that if there … Continue reading “Do You Waste Your Time On Social Media?”
Selleys “Liquid Nails Heavy Duty” Campaign
|BWM has revealed the latest campaign for Selleys, promoting its new “Liquid Nails Heavy Duty” super glue to the market.
The campaign features a man who talks about the product while hanging from a wheelbarrow stacked with wood all attached to the roof, positioning the product around the tag line: ‘Twice as strong in half as … Continue reading “Selleys “Liquid Nails Heavy Duty” Campaign”