Day: October 24, 2013

Ten Best Practices For Building A Strong LinkedIn Connection

| By TWMG

Creating a good profile is a common thing people do when they use LinkedIn. However, since LinkedIn gives a lot of space for your previous job roles, qualifications and more, there’s an enormous overwhelming temptation to make your profile look like your CV.
Sadly, LinkedIn is designed for business connections, not just hourly or salary work.  … Continue reading “Ten Best Practices For Building A Strong LinkedIn Connection”

My Coke Reward Case Study: 5 Strategies to Create a Successful Rewards Program

| By TWMG

Loyalty programs are only effective if your customers actually use them. Your brand will get stronger the more often they interact with you. See how Coca-Cola boosted interaction with its My Coke Rewards program by switching to highly personalised and segmented emails. Their average clickthrough rate increased 46%, and member activity is up 57%.
Here is … Continue reading “My Coke Reward Case Study: 5 Strategies to Create a Successful Rewards Program”