Creating a good profile is a common thing people do when they use LinkedIn. However, since LinkedIn gives a lot of space for your previous job roles, qualifications and more, there’s an enormous overwhelming temptation to make your profile look like your CV.
Sadly, LinkedIn is designed for business connections, not just hourly or salary work. … Continue reading “Ten Best Practices For Building A Strong LinkedIn Connection”
Month: October 2013
My Coke Reward Case Study: 5 Strategies to Create a Successful Rewards Program
|Loyalty programs are only effective if your customers actually use them. Your brand will get stronger the more often they interact with you. See how Coca-Cola boosted interaction with its My Coke Rewards program by switching to highly personalised and segmented emails. Their average clickthrough rate increased 46%, and member activity is up 57%.
Here is … Continue reading “My Coke Reward Case Study: 5 Strategies to Create a Successful Rewards Program”
Three Useful Tips On How To Use Twitter Hashtag
|Hashtag enables Twitter users to tag tweets, giving more context to them. They can also be used as a way to designate the tweet to a particular conversation or chat. In sports, many commentators use hashtags as a way to get people who are watching the telecast to ask them questions.
Twitter users have to make … Continue reading “Three Useful Tips On How To Use Twitter Hashtag”
Google Hummingbird Updates (Infographic)
|After Panda and Penguin, Google has recently released another “pet” called Hummingbird. This update has created a lot of buzz all over the SEO world. While content marketers are already doing their best to adapt to this new update, Hummingbird itself has brought many ups and downs. Take a look at this infographic to learn what Google … Continue reading “Google Hummingbird Updates (Infographic)”
Google Authorship Tips & Tricks: Everything You Need To Know About Google Authorship
|Google Authorship is the technique that makes it possible to display the picture of an author of a post or article in Google’s search results. Authorship uses rich snippets, which are small pieces of structured information (text) containing information about the author. The information contained in the snippets is provided by the author via the … Continue reading “Google Authorship Tips & Tricks: Everything You Need To Know About Google Authorship”
Do You Waste Your Time On Social Media?
|The digital age has made marketing simpler by bringing all kinds of efficiency. Campaigns that were months in the making in the offline world can now be planned, launched, and ended in weeks, which is leading to a phenomenon called “impatient marketers”. There is a misconception among marketers (especially in social media) that if there … Continue reading “Do You Waste Your Time On Social Media?”
Selleys “Liquid Nails Heavy Duty” Campaign
|BWM has revealed the latest campaign for Selleys, promoting its new “Liquid Nails Heavy Duty” super glue to the market.
The campaign features a man who talks about the product while hanging from a wheelbarrow stacked with wood all attached to the roof, positioning the product around the tag line: ‘Twice as strong in half as … Continue reading “Selleys “Liquid Nails Heavy Duty” Campaign”
Social Media Tips: Using Snapchat For Marketing
|Snapchat for Marketing
As most people know Snapchat allows users to send photos or videos to friends. What makes it special is the fact that the photos and videos will disappear within seconds, never to be seen again. A lot of people would consider Snapchat as “teenagers’ social media”. The network has a notably low average … Continue reading “Social Media Tips: Using Snapchat For Marketing”
The Shift Of Social Media Usage Among Teenagers (Infographic)
|Recently, social media has gained a huge popularity, especially among teenagers. There are only 10 percent of teenagers who have not used social media. The popularity of Instagram among teenagers has increased 5 percent while Facebook is facing a 9 percent decrease in 2013. 61% teens said Tumblr is their favourite social networking site.
It’s clear … Continue reading “The Shift Of Social Media Usage Among Teenagers (Infographic)”
YouTube Video Production Guidebook
|Useful tips on how to create a video for YouTube.
Click here to download the PDF.