Black Friday Marketing Strategy For Small Businesses

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Black Friday is one of the most long-awaited moments for small businesses. In 2012, consumers spent $423 on average during the Thanksgiving weekend, or $59.1 billion total (a 13% increase from the previous year). This year, retailers will open their stores early to persuade Black Friday shoppers with attractive discounts and bundled services. Entire shopping communities … Continue reading “Black Friday Marketing Strategy For Small Businesses”

Snapchat Facts and Figures: 400 Million Photo Have Been Sent Per Day With 70% Of Its Users Are Female

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An auto deletion photo sharing app, Snapchat, now sends 400 million photos and videos per day on behalf of its users. This number doubled the volume of photos which sent from June when around 200 million photos and videos were sent each day.
Earlier in the month, Facebook make an offer of US$3 billion to acquire … Continue reading “Snapchat Facts and Figures: 400 Million Photo Have Been Sent Per Day With 70% Of Its Users Are Female”

Five Important Christmas E-Commerce Statistics and Infographics

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With Christmas just less than a month away, the e-commerce tips and predictions are coming thick and fast. As ever, The Website Marketing Group is expecting a new record during Christmas for e-commerce sales, while mobile is likely to play a massive role. Here are five important Christmas e-commerce statistics and infographics to keep you stay informed during … Continue reading “Five Important Christmas E-Commerce Statistics and Infographics”

Four Essential Steps To Social Media Marketing (Infographic)

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According to Stephen Covey’s best selling self-help book “The 7 Habits of Highly Effective People”, the second effective habit is to “Begin with the End in Mind”. This infographic explores this statement. It identifies that you need to establish your goals before looking to your social media marketing strategy. This infographic is quite good because it doesn’t … Continue reading “Four Essential Steps To Social Media Marketing (Infographic)”

Facebook Asks Its Users For Donation To Relieve The Victim Of Haiyan Typhoon In Philippines

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Last week, Facebook has left a message on its users’ timeline, asking them to donate to the Red Cross Red Crescent Organisation to relieve the impact of Haiyan typhoon that strike Philippines recently.
Many users are finding the following notification at the top of their newsfeed when logging into Facebook:

Facebook also allow its users to choose … Continue reading “Facebook Asks Its Users For Donation To Relieve The Victim Of Haiyan Typhoon In Philippines”

Content Marketing in Australia: 2014 Benchmarks, Budgets & Trends

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Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising (ADMA) has just released the results of their second annual study on content marketing practices in Australia. This report provides insight into how Australian online marketers — both business-to-business (B2B) and business-to-consumer (B2C) — are using content marketing. It also includes comparisons of … Continue reading “Content Marketing in Australia: 2014 Benchmarks, Budgets & Trends”