In Australia, Twitter and LinkedIn are two valuable social networking sites for business. Both of them also have a special relationship which combines Tweets and LinkedIn Shares to power the LinkedIn Today news product. The Website Marketing Group have embraced both of these social media sites and today, we have set up an infographic that … Continue reading “Head to Head: Twitter vs LinkedIn in Australia (Infographic)”
Yahoo!7 has signed a contract with Microsoft and Bing, and just a few moths ago, they have struck an indorsement with Google for search in Australia. That means both search results and ads served will be powered by Google.
In 2009, Microsoft and Yahoo! signed a 10 year agreement where Bing would support Yahoo! Search. That … Continue reading “Yahoo!7 Has Signed An Agreement with Google for Search in Australia”
Morgan Stanley survey and global eCommerce model suggests a nearly 50% increase in penetration of retail sales for eCommerce, to 9.3% (from 6.5% today), surpassing $1 trillion. As the key disruptors of the past 10 years become incumbents, their continued success hinges on building scale and brand equity. They also examine which companies are likely … Continue reading “eCommerce Disruption: A Global Theme Transforming Traditional Retail”
Google has given a summary of the top ten ads most viewed by Australian audiences on YouTube. The first ad by Dove was also a global hit. Although it was made in Brazil, yet there were some local ads that pulled in the viewers. According to YouTube, the list of ads uploaded in 2013 that … Continue reading “2013’s Most Popular YouTube Ads in Australia”
The Internet world is always changing over time. In the next few years, it will look very different. Th Internet won’t be flooded by a sea of .coms, .govs and .nets only, but also anything else that you can imagine, literally. Yet, ICANN (Internet Corporation for Assigned Names and Numbers) is opening the doors to … Continue reading “Australia Non-Profit Organisations Will Get More Benefits From .ngo Domain”
At the end of this year, online marketers should take a good look at marketing trends and events from 2013 that may help them to prepare for 2014. One major marketing trend was multiplatform content: 54% of consumers are now on more than one content platform, such as desktop computers, smartphones, and tablets. Content marketing … Continue reading “Looking Back: Marketing Trends, Stats and Events in 2013 (Infographic)”
Most people say that youth is wasted on the young. Are you wasting yours? Here are some common youth waster examples:
1. Not traveling when you had the chance.
Traveling becomes infinitely harder the older you get, especially if you have a family and need to pay the way for three-plus people instead of just yourself.
2. Not … Continue reading “37 Things You Will Regret When You Are Getting Old”
Do your new year online marketing plans include Facebook advertising to promote your Facebook Business Page? Are you familiar with Facebook’s algorithm called EdgeRank? Do you know EdgeRank was implemented to limit who sees your posts? Meaning that even if you have 2,500 loyal brand advocates who have Liked your page, only a numbers of … Continue reading “The Potential of Facebook Ads in 2014”
With the end of 2013, a lot of marketers are wandering about what’s to come in the new year. For those negatively affected by Google’s Hummingbird update or who didn’t get as many leads as they would have liked and who are wanting to explode into 2014, here’s a few tips for you. Whether you … Continue reading “Four Useful Tips to Start Your Online Marketing Strategy in 2014”
The latest Google Zeitgeist for 2013 has been released. It summarised the most popular searches for this year in a nice short video. What were people around the world searching in 2013? Amit Singhal, senior vice president and software engineer at Google Inc. said, “We want to find out more about our heroes, explore far-away destinations … Continue reading “Google Zeitgeist: Here’s to 2013”