Ecommerce websites are notorious to have different inherent qualities, which makes handling them a different ball game altogether. These websites often run into thousands of pages and have the biggest duplication issues among other type of websites, which must be addressed in order to get the best conversion rates. Like every Internet marketer and SEO expert … Continue reading “SEO For Ecommerce: Scoring Big with Ecommerce Site in SEO Games”
Month: January 2014
Telstra Has Sold 70% Of Sensis For AU$ 454 Million
|Recently, Telstra has agreed to sell a major stake, around 70% of their Sensis business to a private equity firm in the US. However, Telstra stated that it will still retain the full ownership of the remaining 30%. The total price will be around AU$ 454 million, which is low considering some market analysts were … Continue reading “Telstra Has Sold 70% Of Sensis For AU$ 454 Million”
Beginner’s Guide to Facebook
|In 2004, Facebook was “just” a social network focused on connecting college students. Nine years later, Facebook gained more than 1 billion active users and has become the most widely-used social network todays. From connecting distant friends and family members, to bridging the gap between brands and their communities, Facebook has taken the way we … Continue reading “Beginner’s Guide to Facebook”
Google Bans Malware-Contained Extensions
|Recently, Google has removed two extensions from Chrome after they delivered malware to Chrome users. The malicious ads began displaying after the extensions were purchased from their original developers. Actually, Chrome users can modify their experience with extensions, which are essentially apps for the web browser.
The extensions that were recently banned, are Add to Feedly … Continue reading “Google Bans Malware-Contained Extensions”
“Australian Made” Labels Has Turned Off Younger Generations
|Less than half of Australia’s Generation Z are showing any preference for Australian made goods. Recent research discovered that 71% of the population tried to buy Australian-made goods as much as possible. However, this figure has dropped down to just 49% among Generation Z.
“In our increasingly globalised society, the classic ‘True-Blue’ Aussie spirit is not as pervasive … Continue reading ““Australian Made” Labels Has Turned Off Younger Generations”
Google Glass For Fitness: “Race Yourself” Virtual Reality Motivation App
|Here comes another creative Google Glass app that attempts to make these wearable devices useful. Introducing “Race Yourself”, an app that attempts to motivate your daily running routine with zombies and boulder, virtual marathon running groups, or your own best score. Somehow, this app is similar to Puma “Run Navi” app, which also shifts your … Continue reading “Google Glass For Fitness: “Race Yourself” Virtual Reality Motivation App”
Social Media Tips: Five Ways To Incorporate Snapchat Into Your Social Media Marketing Strategy
|Here are five unique tips that you can try to promote your business using Snapchat. We have also included some examples to help you understand the implementation of each tip.
1. Reward Current Customers With Mobile Coupons
Since Snapchat is popular with its young target market, it allows brands to deliver offers and coupons in a matter … Continue reading “Social Media Tips: Five Ways To Incorporate Snapchat Into Your Social Media Marketing Strategy”
Twelve Great Ideas for Facebook Contests Throughout 2014 (Infographic)
|Are you a social media marketer who manages all of your company’s social media accounts, including its Facebook Page? Have you planned on Facebook contest for the year ahead? Do you need a little bit of inspiration in the right direction? For many social media managers who want to run one contest for each month … Continue reading “Twelve Great Ideas for Facebook Contests Throughout 2014 (Infographic)”
Six Essential Questions about Digital Marketing
|
Sometimes, it is good for every marketer to cut through the hype and get straight to the bottom line around the value of new media and marketing. While the value of brand building is very important, you should also realise that we are in business to make money so we can pay the bills and … Continue reading “Six Essential Questions about Digital Marketing”
Say Goodbye to The Old Facebook ‘Sponsored Stories’
|Facebook has revealed that Sponsored Stories will be removed as one of its advertising option on the Facebook site. Still, advertisers will still be able to target ads based on your friendship activity, making it more suitable with the ‘socially contextual’ related ads. Facebook described the new ads as follows:
Marketers will no longer be able … Continue reading “Say Goodbye to The Old Facebook ‘Sponsored Stories’”