Top Five Successful Businesses in Content Marketing

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Content marketing is very important these days. The age of pop-up ads are over. Nowadays, responsive websites are taking over the Internet. Traditional, static forms of advertising are not enough anymore in today’s technology and social media-driven societies. So, businesses need to actively gain their audiences’ attention spans and engage with them. As many business … Continue reading “Top Five Successful Businesses in Content Marketing”

Ten Most Interesting Digital Marketing Statistics During This Holidays

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1. 19% of multi-channel sales come through click-and-collect

New research shows that one-in-five (19%) multi-channel sales now comes from click-and-collect, up from 13% in the same period in 2012.
The research is based on the sales data in Q3 2013 and show the importance of offering a click-and-collect service in the run up to Christmas.

2. Consumers prefer … Continue reading “Ten Most Interesting Digital Marketing Statistics During This Holidays”

The Shift of Google’s Ad Rank and Its Effects to Ad Performance

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Search ads with “extensions” have benefited from Google’s recent Ad Rank update for many years, though overall paid search ad performance has declined. The latest Google update on October 2013 affects how the search engine determines the order of paid search ads. In addition to maximum bid and quality score, Ad Rank now includes a … Continue reading “The Shift of Google’s Ad Rank and Its Effects to Ad Performance”

Increasing Audience Engagement on Pinterest (Infographic)

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Pinterest is an online pinboard that enable users to discover, connect and share their favorite visual content including videos and images on the internet. Many brands and businesses use it to drive traffic to their website or blog by sharing beautiful images and appealing videos that their potential customers are interested in. However, posting compelling content … Continue reading “Increasing Audience Engagement on Pinterest (Infographic)”