Today, The Melbourne Food and Wine Festival has launched its “Australia’s first Bluetooth Smart Beacon” campaign which sends personalised micro-location based notifications to people who are close by to festival venues and have the Festival’s ‘Explorer’ app. If you are unaware about what a Beacon technology is, please take a look at this post, where … Continue reading “Melbourne Food and Wine Festival Employed Beacon Technology in Its “Explorer” Campaign”
LinkedIn has acquired a lot of buzz among social media marketers with their ‘Influencer Program’, where prominent business figures can post public broadcasts and blog posts on their profile. This was a good thing from to vary their content base and capture unique opinion from business leaders all around the world. Recently, LinkedIn have announced … Continue reading “Introducing LinkedIn’s “Publishing Platform””
Creativity comes from everywhere. From glowing beer bottles that enliven your party to “singing” beer bottle, now we have a “smartphone nullifier” beer cooler! Introducing the Polar Beer Cell Phone Nullifier, a beer cooler that nullifies all your gadgets’ reception, including Wifi, 3G and more. The area affected by this cool device is 5 feet, so … Continue reading “Polar Beer: Cell Phone Nullifier”
With the rise of social media lately, security has become an important thing to think about. Many social media sites, like Facebook and Twitter, have refined their privacy settings and security systems. Still, there are many security problems, particularly malicious software and identity theft. Protecting your own (or your company’s) social media profile is very … Continue reading “Social Media Security (Infographic)”
How strong your marketing strategy is? How sophisticated it should be?
If you are wondering about the answers of these questions, then today is your chance to find out. Take this simple yes/no questions and keep track of your answers. There’s a scoring system you can use to grade yourself below.
How to Score Yourself
So how did … Continue reading “How Brand Savvy You Company Is?”
Sometimes, many entrepreneurs and business executives forget about the most important thing in life: the life itself. Many people regret the choice they have taken (or not), until they realized that it was too late. In today’s post, The Website Marketing Group compiles ten most common regrets that people have in a nice infographic.
Recently, the world wide web has been slowed down because of several reasons. One of them is the pages on the web are getting bigger and fatter each year. So, do you want to learn more about the impact behind this phenomenon and other details? Take a look at the following infographic.
Online marketers are often rollicked whenever people discuss the latest trends within their industry, such as omni-channel marketing, new and clever ways to leverage mobile, or the advent of changes in user behavior such as multi-touch/multi-devices. Most of them want to be on the cutting edge of technology/innovation, and no one wants to feel as … Continue reading “Six Essential Things to Build an Integrated Online Marketing Strategy”
2014 is the year of social media, and with all of the various social media channels that people are using these days, we thought it would be good to come up with an infographic that breaks down each of the most popular social platforms and compare them head to head. Learn how to make the … Continue reading “Social Media Comparison (Infographic)”
Australia Post has surveyed over 9,000 Australians to figure out their views on advertising and the effectiveness of communication channels. All of the findings are compiled in the new report titled “Creating Connections That Matter: How Australians Want to Hear from Brands”. Click here to download the full report.
How receptive Australians are to advertising … Continue reading “Full Report from Australia Post: “Creating Connections That Matter””