Declare Independence: The Latest Funny Campaign from Australia Post

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A hilarious ad from Australia Post entitled “Declare Independence” is targeting young adults to promote its Keypass Proof of Age card and Load&Go Reloadable Visa Prepaid card. Created by GPY&R Melbourne and directed by Plaza Films’ Paul Middleditch, campaign aims to help make the transition to independence easier for teenagers and their parents.
Australia Post Marketing … Continue reading “Declare Independence: The Latest Funny Campaign from Australia Post”

Facebook Paper is Prepared to Carry Away Native Ads and Sponsored Content Revenue

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Facebook has made a play for native ads and sponsored content market that may just crush all its rivals.
In short, Facebook Paper is minimal, intuitive and exhibited on the web news platform Flipboard. It could also be seriously addictive. Tap on a interesting piece of content and it goes full-screen. In other word, Facebook looks … Continue reading “Facebook Paper is Prepared to Carry Away Native Ads and Sponsored Content Revenue”

The Future of Facebook

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The era where AltaVista was the top search engine and Netscape was the only web browser is over.
Will the same thing happen to Facebook?
It is probably out of question that Facebook could completely leave the stage. However, in 2024 Facebook will look very different from today’s version. Primarily, the company will continue to evolve from … Continue reading “The Future of Facebook”