Month: March 2014

The History of Google Search Algorithm Updates

| By TWMG

To control the search engine ecosystem and prevent negative manipulations by others, Google frequently updates its search algorithm, which affects website rankings and user’s searching experience. These updates often cause variable issues, making website visibility in search results and SEO an increasingly difficult task for webmasters.
What is a Search Algorithm?
In the computing lingo, a search … Continue reading “The History of Google Search Algorithm Updates”

Modern Versus Traditional Web Redesign

| By TWMG

Most companies believed in their “trusted”, traditional website redesign strategy. Every 2-5 years, the marketing team agrees the site design looks “outdated” and needs to be “redesigned”. Marketers who are excited about this new project don’t stop to consider whether the new design will actually improve results. Their logic is “The website is new, so it … Continue reading “Modern Versus Traditional Web Redesign”

Mobile Marketing: Should You Build A Mobile Website Or Mobile App? (Infographic)

| By TWMG

With the fast paced growth of mobile world, the decision between building a mobile website or a mobile application is quite important to your business. If possible, you should consider to develop both in order to leverage these two powerful platforms. If only one can be chosen, you have to take a look at your … Continue reading “Mobile Marketing: Should You Build A Mobile Website Or Mobile App? (Infographic)”

Social Media Tips: The Reasons Why You Need To Remove Social Media Spam Immediately

| By TWMG

Here is the deal: You have worked hard to get your Facebook Page for your business looking awesome. Your website has been streamlined and your Twitter followers has increased. Will you let them collapse because of spam attacks?
Imagine you are building a house. With the right builders and good weather, you might be able to … Continue reading “Social Media Tips: The Reasons Why You Need To Remove Social Media Spam Immediately”

McDonald’s Has Launched Its “Digital Transparency” Campaign

| By TWMG

McDonald’s has shifted its campaign strategy into more “digital” style marketing. It seems that McDonald’s want to replace the myths about its business with the transparency.
Two McDonald’s latest promotional campaigns, Track My Macca’s and Our Food Your Questions, are the best examples.
Speaking at Ad:Tech Australia in Sydney on 18 March, McDonald’s Head of Digital Marketing, Media … Continue reading “McDonald’s Has Launched Its “Digital Transparency” Campaign”