Eight Important Social Media Tools That Will Make Your Job Easier

|

There are many social media tools out there. The question now is, which one to choose? Where to start? Unlike digital journalism, online marketing is similar to a big umbrella where almost everyone has different needs. Of course, a solid marketing strategy and hard work is the key to a successful social media marketing, yet clever … Continue reading “Eight Important Social Media Tools That Will Make Your Job Easier”

Google Ranking Factors in 2014: Correlations, Testing, & Hypotheses

|

People repeatedly ask about how Google ranking works. Many experts also carefully estimate the factors behind it. However, there is no  definite answer to this kind of questions, as Google always updates its ranking algorithm periodically. They can only make assumptions and hypotheses. The slides below are Rand Fishkin’s presentation from the SMX Munich Ranking … Continue reading “Google Ranking Factors in 2014: Correlations, Testing, & Hypotheses”