Herb & Spice brand Schwartz wants to create a flavour-themed promotion for their brand. The problem is, how do you dramatise flavour when it is invisible and silent?
Simple: make it possible for people to be able to see, hear and feel it. Print Tech collective, Novalia and ad agency Grey London have collaborated on an … Continue reading “Feel Flavour – The Sound of Taste Project”
Day: April 14, 2014
The Danger of B2B Black Hole and How to Avoid It
|Quantity or Quality?
The old adage “sales is a numbers game” has made people think that it’s salesperson who makes the most calls or follows up of the leads that cross their desk. In the case of playing a pure numbers game with marketing leads, you’re probably hovering on the edge of a black hole. What do … Continue reading “The Danger of B2B Black Hole and How to Avoid It”